ECommerce Marketing Lead Job Northern Kentucky USA,IT/Tech

Location: Northern

Company Summary

Echo Star is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products. Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Department Summary

Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.

Job Duties and Responsibilities

This position leads eCommerce efforts within DISH TV, directing cross-functional teams to drive onsite engagement, conversion, and sales across the customer lifecycle. As a core member of the Video Services Marketing digital media team, the role manages activation, conversion, and sell-in targets for key brands. Core focus areas include rapidly iterating and optimizing the onsite funnel and acquisition strategies alongside partners in product, analytics, and creative teams.

The position addresses key growth hurdles by translating web performance data and customer insights into scalable digital media initiatives.

What Success Looks Like (Objectives):

Drive innovative website and eCommerce projects on that modernizes the digital customer experience and accelerates new customer acquisition
Develop a strategic site merchandising calendar, testing roadmap, and execution plans to consistently improve core conversion KPIs
Leverage AI-driven optimization and analytics platforms to identify friction in customer journeys and enhance marketing campaign performance
Partner across internal creative, UX design, and IT teams to launch high-impact digital campaigns aligned with company acquisition targets
Serve as the voice of the customer, strategically assessing go-to-market strategies and corporate-wide initiatives to align sales and marketing goals

Skills, Experience and Requirements Core Skills and Competencies (What you'll bring):

Expertise in leading and implementing end-to-end digital marketing and site merchandising campaigns
Advanced proficiency in web analytics tools such as Adobe Target, AEM, Google Analytics, or Quantum Metrics
Practical AI application capabilities to automate workflow insights, streamline content personalization, and optimize testing cycles
Strong project management and organizational capabilities to synthesize data, prioritize actions, and drive results with urgency in fast-paced environments
Excellent interpersonal and cross-functional collaboration skills to manage dependencies across IT, UX, and marketing teams

Minimum Requirements:

Bachelor's Degree in Marketing or a related field
2-4 years of experience in digital marketing, site merchandising, or eCommerce
Analytics platforms such as Adobe Analytics, Google Analytics, or Quantum Metrics
Web content management systems and testing tools such as AEM and Adobe Target
Web development and web design best practices

Visa sponsorship not available for this position

Salary Ranges

Compensation: $72,350.00/Year - $/Year

Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here:
Echo Star Benefits

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.

Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed.

We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Echo Star…