Sr. Manager Marketing Operations & Digital Platforms

Sr. Manager Marketing Operations & Digital Platforms About Mobia Medical

Mobia Medical is a commercial-stage medtech company delivering breakthrough stroke recovery solutions. The company’s Vivistim® Paired VNS™ Therapy is the first and only FDA-approved implantable solution designed to improve function in chronic ischemic stroke survivors with moderate to severe upper limb impairments. Vivistim® Paired VNS™ Therapy combines targeted vagus nerve stimulation with functional movement to promote neuroplasticity and improve the brain’s ability to relearn motor skills.

Mobia Medical is mobilizing patients, providers, and care partners to establish a better way forward in stroke care.

The Sr. Manager, Marketing Operations & Digital Platforms is responsible for the technical execution, operational management, and optimization of the organization's direct-to-patient (DTP) marketing ecosystem. This role ensures digital marketing campaigns, websites, marketing technologies, analytics, lead routing, CRM integrations, provider tools, and vendor platforms operate efficiently to support patient acquisition and business growth.

Reporting to the Sr. Director of Patient Acquisition, this position serves as the operational bridge between Marketing, IT, Sales Operations, Patient Navigation, Compliance, external agencies, and technology vendors. This individual is both a strategic problem solver and hands-on executor who thrives managing complex marketing systems while continuously improving processes, reporting, and digital experiences.

• Lead the day-to-day operation, governance, and optimization of the DTP/DTC marketing technology ecosystem, establishing scalable workflows, documentation, SOPs, and operating standards.
• Own patient-facing digital properties, including corporate websites, landing pages, campaign microsites, provider locator tools, forms, tracking implementations, and nurture journeys; oversee QA, accessibility, SEO, performance, enhancements, and issue resolution.
• Serve as senior business owner for key marketing technology platforms, including Google Tag Manager, analytics, CRM integrations, lead-routing systems, call tracking, marketing automation, survey platforms, and emerging AI/chatbot technologies.
• Lead end-to-end patient lead operations, including lead capture, routing, CRM integrations, workflow automation, form testing, call tracking, data quality, reporting accuracy, and resolution of lead-flow issues.
• Translate business requirements into technical specifications and lead cross-functional implementation from requirements through launch, managing timelines, dependencies, risks, testing, and post-launch optimization.
• Partner with Patient Navigation, Sales, Commercial Operations, IT, Regulatory, Legal, and Marketing to improve patient journeys, lead handoffs, data visibility, and operational effectiveness.
• Manage digital agencies, media agencies, analytics partners, and technology vendors, including deliverables, SLAs, issue resolution, platform upgrades, performance, invoice validation, and budget stewardship as appropriate.
• Develop and improve measurement frameworks, tagging, dashboards, and reporting processes to ensure reliable campaign, funnel, and platform performance insights.
• Evaluate emerging technologies and recommend platform, automation, AI, and process improvements that increase scalability, efficiency, data quality, compliance, and user experience.
• Provide leadership and subject-matter expertise for marketing operations and digital platforms, proactively identifying risks and opportunities and influencing stakeholders across the organization.

• Bachelor's degree in Marketing, Business, Information Systems, Digital Media, Analytics, or a…