Digital Marketing Automation Manager

Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors.

Essity Health and Medical Solutions IS looking for an experienced Digital Marketing Automation Manager to lead strategic digital marketing initiatives for assigned therapy brand areas, and will be responsible for developing, executing, optimizing, and measuring integrated marketing programs across websites, email communications, social media, marketing automation platforms, and digital campaigns.

The ideal candidate should live in Philadelphia, PA or Charlotte, NC.

We’re looking for people who embody our values, aren’t afraid to challenge, innovate, experiment, and move at a fast pace. We’re always looking for ways to improve our products and ourselves. If this is you, we’d love to talk.

This role bridges brand strategy and digital execution by translating business objectives into comprehensive digital marketing plans.

The Digital Marketing Automation Manager serves as the primary digital marketing advisor to the Brand Marketing teams and develops and leads integrated digital marketing strategies aligned to therapy area brand objectives:

• Integrated digital campaign planning and execution
• Website strategy, governance, and SEO
• Email marketing strategy and execution
• Manage marketing automation platforms and define customer journeys
• Social media strategy and optimization
• Analytics, reporting, and performance optimization
• Digital agencies and vendor management

• Own website strategy and content roadmaps for assigned brands
• Prioritize website enhancements and ongoing maintenance requests
• Partner with Brand Teams to ensure content aligns to customer needs and business goals
• Coordinate website projects with vendors, agencies, IT, and key internal stakeholders
• Oversee SEO implementation and content optimization
• Monitor website performance and recommend improvements
• Lead website quality assurance and launch readiness reviews
• Develop and manage annual social media strategies across assigned brands
• Partner with agencies and vendors on content execution and reporting
• Align with Brand Teams on social content planning and advise on audience engagement recommendations/best practices
• Manage organic and paid social optimization recommendations
• Monitor social performance and identify growth opportunities
• Ensure alignment between social channels and broader campaign objectives
• Own email communication strategy and execution, including “Always On” emails as well as campaign-specific and other electronic comms as needed
• Align with Brand Marketing Teams on content planning and advise on audience engagement recommendations/best practices
• Develop and deploy segmented email campaigns through Click Dimensions and Hub Spot
• Create and optimize marketing automation workflows
• Manage audience segmentation and database quality
• Conduct A/B testing and personalization initiatives
• Ensure compliance with legal, privacy, and regulatory requirements

• Support adoption of marketing technology platforms (Hub Spot, Asana,…