Field Marketing Specialist

About Spotfire

Spotfire, a business unit of Cloud Software Group, is a leading visual data science and industrial analytics platform designed for complex, high-stakes operational environments. Spotfire combines interactive visualization, data wrangling, advanced analytics, and AI into a single environment—empowering engineers, scientists, and business leaders to solve complex, industry-specific challenges m energy and high-tech manufacturing to life sciences and financial services, Spotfire delivers the decision-making precision that enterprise organizations rely on to turn data into confident action.

About the Team

You will join a dynamic, cross-functional team of marketers driving global growth and market adoption. We operate in close partnership with Product, Sales, and Industry GTM to position Spotfire as a tailored, essential solution for solving complex business problems. Our culture values clear communication, rapid execution, and a high standard of operational excellence—we take pride in representing the brand on the ground and turning event interactions into measurable revenue pipeline.

Job Description/Responsibilities:

Onsite & Digital Event Execution

• Onsite Event Execution: Assist with onsite operations at trade shows, regional events, and meetups, including booth setup, vendor coordination, materials packing/shipping, and staff support.

• Digital Event Support: Help manage logistics for virtual events and webinars (setting up event links, tracking registrations, running backend support during live broadcasts).

• Lead Capture Setup: Prepare and assist with onsite lead-capture tools (badge scanners, digital forms, check-in apps) to ensure seamless attendee registration and data collection.

Event Promotion & Social Media Outreach

• Pre-Event Promotion: Coordinate promotional campaigns to drive attendance, including drafting social media copy (Linked In, X), organizing email invite lists, and distributing promotional toolkits to attending sales reps.

• Social Media Amplification: Execute event-related social media posts—including live-tweeting/posting from events, capturing photos/videos on-site, and highlighting key speakers or sessions.

• Community Engagement: Monitor and respond to event-related social tags, hashtags, and attendee engagement across corporate channels.

Sales Alignment & Lead Operations

• Lead List Processing: Clean, format, and prepare attendee lists immediately following events for prompt CRM upload.

• Routing & CRM Assistance: Work within Hub Spot to ensure event leads are correctly assigned and routed to the appropriate sales representatives.

• Sales Follow-Up Support: Work directly with sales reps and sales managers to monitor lead status, send reminder nudges, and ensure all leads receive proper and timely outreach.

• Reporting Assistance: Help gather event metrics, social engagement rates, lead volume, and follow-up data to track overall campaign performance and ROI.

Required Experience/

Skills:

• Education: Bachelor’s degree in Marketing, Communications, Business Administration, or relevant technical/industry fields (such as Engineering, Energy, Manufacturing, or Data Analytics).

• Experience: 3-5 years of experience in marketing support, event coordination, social media management, or sales operations (preferably in B2B SaaS or enterprise technology).

• Social & Digital Tools: Hands-on experience managing professional social media platforms (Linked In, X) and social scheduling management tools.

• CRM & Data Intelligence Tools: Hands-on experience with Hub Spot is required; working knowledge or familiarity with Zoom Info (or similar prospecting/data enrichment platforms) is a strong plus.

• Virtual Event Tech: Familiarity with virtual event and webinar platforms (e.g., Zoom Webinars).

• Data…