Paid Media Strategy Lead

Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon People Cloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ®, the most accurate and stable identity management platform representing 250+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI.

With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 9,000 employees in over 40 offices around the world.

At Epsilon, we do more than collect and store data. We help some of the world’s biggest brands discover real opportunities inside the data types, delimiters, and decimals. We are looking for a Paid Media Strategy Manager to join our Digital Consumer Experience Strategy team.

As part of one of Epsilon's market-leading team, you will play a role in developing innovative, data-driven, multi-dimensional strategies and tactics to improve customer and business outcomes for Fortune 500 client engagements. You will need a deep understanding of the client’s business and capabilities. This ensures the strategies you develop provide higher ROAS, incremental performance, and can be easily implemented within their eco-system.

• Be seen as a trusted strategic advisor to internal teams and clients alike. Offer marketing insights and build arguments. Draw on Epsilon marketing services, consulting expertise, data, and technology to solve key client challenges.
• Digital contact strategies and program planning:
  Develop integrated, customer-led contact strategies for personalizing at scale across Paid & Owned channels
• Media advisor:
  Work with clients to determine the right mix of paid social, paid search, programmatic, display, video, and other paid digital channels to support promotional, acquisition, retention, and customer engagement strategies. Advise on paid media budget allocation, investment mix, platform selection, and channel roles to drive efficient, measurable business outcomes.
• Platform experience:
  Navigate and advise across major paid media platforms, including paid social platforms, search platforms, DSPs, retail media networks, video platforms, and supporting measurement tools.
• Prescriptive and thoughtful:
  Can audit paid and owned channels or campaigns to identity areas of growth and maturity.
• Customer and market insights:
  Use internal and external data, industry insights, 1st and 3rd party research and a variety of quantitative tools at your disposal to become intimate with and advocate for our client’s end-customer.
• Help clients and internal teams understand emerging paid social, search, programmatic, video, retail media, measurement, and digital marketing trends. Apply guidelines and pursue innovations that improve performance across the paid media ecosystem.
• Performance analysis:
  Define campaign performance metrics and measurement plans across paid social, search, programmatic, video, display, and other paid digital programs. Manipulate, analyze, and visualize data to reveal trends in channel performance, customer behavior, and business outcomes, and identify key opportunities based on analysis.
• Business development:
  Support account growth and new business development.
• Client interface:
  Part of this role will involve presenting and selling ideas to our client in partnership with the…