Title Senior Manager, Data Analytics & Insights

Who We Are

We are Tennis! The USTA (United States Tennis Association) is the national governing body for the sport of tennis and the leader in promoting and developing the sport’s growth on every level in the United States, from local communities to the crown jewel of the professional game, the US Open.

We are a passionate team of staff and volunteers focused on growing the sport of tennis and making it accessible to all. We are committed to removing barriers and creating opportunities for ALL to participate. Don’t know tennis? Don't worry, you can still find yourself in the game!

The Sr. Manager, Data Analytics & Insights is a senior analytics thought leader and strategic partner within the Business Intelligence & Analytics function, serving other business units (such as Players, Coaches, Facilities, Advocacy, and Sections) in a client-facing capacity. This role goes beyond reporting and dashboarding to shape how USTA thinks about and uses data — leading exploratory analysis and hypothesis-driven investigations, providing strategic guidance to senior stakeholders, and actively building data literacy across the organization through education and coaching.

The Sr. Manager will partner closely with the IT Data & Analytics team on data architecture, pipelines, and platform capabilities, and will apply advanced technical skills — including SQL and geospatial analysis — to integrate and interrogate data from multiple systems in service of USTA's participation and facility strategies.

• Serve as a senior analytics thought leader and strategic partner for assigned business units (players, coaches, facilities, advocacy, sections), providing strategic guidance grounded in data and analysis.
• Design and lead exploratory analysis and hypothesis testing to uncover trends, drivers, opportunities, and risks, translating ambiguous business questions into structured analytic approaches.
• Support target setting and measurement by identifying leading, lagging, and contributing metrics for each business area.
• Conduct advanced and ad hoc analyses, including geospatial analysis (e.g., Placer.ai, GIS tools), to inform facility, advocacy, and participation strategy.
• Maintain and educate end-users on dashboards, reports, and visualizations (Tableau, Excel, SQL-driven data marts) to make insights accessible and actionable for decision-makers.
• Elevate USTA's data literacy by developing and conducting training and education sessions, building self-service tools, and championing data best practices across the association.
• Present findings and recommendations using compelling, executive-ready storytelling tailored to both technical and non-technical audiences.
• Partner, as needed, with the IT Data & Analytics team on data architecture, pipeline requirements, platform enhancements, and data governance to ensure data integrity and accessibility.
• Write and optimize SQL queries to conduct exploratory analysis.
• Mentor and guide analysts across the association, elevating overall analytic maturity and fostering a stronger data culture.
• Manage relationships with vendors, consultants, and partners supporting data and analytics initiatives.
• Ensure data integrity and quality across research, reporting, and analytics deliverables.
• Explore and introduce new analytic techniques, tools, and datasets to continually enhance USTA's analytic capabilities.

• Bachelor's degree in Data Science, Statistics, Business Analytics, or a related field required (Master's preferred).
• 6+ years of experience in analytics, data modeling, or business insights, with demonstrated thought leadership and strategic impact.
• Proficiency in SQL and/or Python required; experience with geospatial analysis tools and platforms (e.g.,…