Senior Manager of Membership & Engagement

Senior Manager of Membership & Progress Engagement

Facility:
Commercial Marketing

Location:

Plainsboro, NJ, US

Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.
We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

The Senior Manager of Membership & Progress Engagement designs and runs the Novo Care membership and progress-engagement programs, meaning the points, rewards, milestones, and behavioral mechanics that recognize healthy behaviors and keep consumers engaged over time, built inside strict AKS and compliance guardrails and never tied to prescription fills. The role, internally known as the Sr. Loyalty and Progress Engagement Manager, is responsible for the program's design, its economics, and its day-to-day operation.

Reports to the Director of Novo Care Brand & Consumer Membership. This is an individual-contributor role that manages membership platform and rewards vendors; it has no direct reports. Works with CRM, product and mobile, Legal, Compliance, Privacy, Finance, brand teams, and Insights & Analytics.

Membership Program Design
:
Design the Novo Care membership program, including its membership tiers, mechanics, and value proposition, inside strict compliance guardrails.

Points and Rewards Economy
:
Define and manage the points and rewards economy, balancing consumer motivation with financial sustainability.

Progress and Milestone Mechanics
:
Design progress, milestone, and recognition mechanics that re-ward healthy behaviors and sustain engagement.

Behavioral Engagement
:
Apply behavioral and engagement principles to encourage healthy actions, with no link to prescription fills.

Compliance Guardrails
:
Work closely with Legal and Compliance to keep the program inside AKS and all applicable requirements at all times.

Partner and Vendor Management
:
Manage loyalty platform and rewards partners to deliver and run the program.

Measurement and Optimization
:
Measure loyalty performance against engagement and retention goals and keep optimizing.

20-30 % overnight travel required and based out of our Plainsboro, NJ HQ.

• Bachelor's degree in Business, Marketing, Analytics or related field; master's degree preferred
• 7+ years of experience in loyalty, rewards, gamification, or consumer engagement program design
• Track record designing and running loyalty or engagement programs and their economics
• Familiarity with compliance and privacy requirements in a regulated industry valued
• Strong analytical skills and a test-and-learn mindset
• Strong collaboration and partnering skills

The base compensation range for this position is $120,000 to $171,000. Base compensation is determined based on a number of factors. This position is also eligible for a company bonus based on individual and company performance. Novo Nordisk offers long-term incentive compensation and or company vehicles depending on the position's level or other company factors.
Employees are also eligible to participate in Company employee benefit programs including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance. The Company also offers time off pursuant to its sick time policy, flex-able vacation policy, and paren-tal leave policy.
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