Regional Sales Manager

The vision of Southern Carlson is to develop strong business relationships so we understand our customers' individual needs and provide the best possible service to improve our and their profitability.

Compensation: Salary + bonus; based on experience

Are you a sales leader for construction and manufacturing tools and supplies? Are you passionate about solving problems for the customer? Do you enjoy spending time out in the field developing relationships?

We are Southern Carlson, and our foundation of service and commitment began in 1947. We have the broadest selection of high-quality products from leading suppliers in the industry along with tool repair services to keep businesses running. We provide expertise in both the products we offer and the solutions we propose.

Southern Carlson is The Contractors Choice™ for professional‑grade tools, fasteners, jobsite supplies and expert service.

The Regional Sales Manager plays a critical leadership role in driving business growth, enhancing profitability, and optimizing sales operations across the region. This position is responsible for meeting or exceeding revenue and profit margin goals, leveraging data insights to guide decision‑making, and building a high‑performing sales team aligned with company objectives. The role requires strategic vision, strong people management skills, financial acumen, and a focus on continuous improvement in both performance and process.

• Provides overall sales leadership and direction to regional sales teams, ensuring alignment with corporate goals.
• Partners closely with the Division Operations Manager to drive operational excellence and improve region‑wide performance.
• Utilizes Power BI and other analytical tools to track sales performance, uncover trends, and guide business decisions with actionable insights.
• Collaborates with operational and corporate staff to review sales processes and identify opportunities for efficiency improvements.
• Leads the implementation of sales policies, practices, and initiatives across all locations within the region.
• Actively participates in field selling with team members to support growth and develop client relationships.
• Analyzes challenges impacting team performance at both strategic and tactical levels, identifying solutions and implementing corrective measures.
• Develops and manages the annual sales plan, including strategies, key initiatives, and performance objectives; provides ongoing progress reports to executive leadership.
• Manages regional P&L responsibilities, including revenue growth, gross margin performance, expense control, and overall profitability.
• Provides monthly regional performance reporting with insights and recommendations; creates and executes data‑driven action plans to enhance productivity and results.

• Leads the recruitment, onboarding, and development of high‑performing sales professionals across the region.
• Creates a culture of performance, engagement, and accountability through coaching, mentoring, and career development opportunities.
• Implements strategies to retain top talent, ensuring team stability and continuity of customer relationships.
• Proactively identifies and addresses performance gaps within the team; responsible for taking appropriate corrective action including performance improvement plans or separation when necessary.

• Bachelor’s degree in Business or relevant field is preferred.
• Minimum of five years of successful experience in a professional business to business sales role, preferably in a related industry.
• Minimum of two years of management experience with a demonstrated ability to lead people and get results through others.
• Outstanding record…