VP, Demand Generation

Our client is a fast-growing, private equity-backed legal services platform dedicated to empowering modern law firms by streamlining back-office operations and unlocking scalable growth levers. Operating as a centralized center of excellence across a portfolio of distinct, high-growth law firms, the organization manages multi-million dollar business operations. Backed by leading growth-oriented investors, the platform has ambitious plans to expand rapidly through organic scale and strategic acquisitions.

By combining shared operational infrastructure, advanced technology, and world-class functional leadership, the business enables attorneys to reclaim their time and focus on delivering exceptional legal outcomes.

Reporting directly to the Chief Growth & Marketing Officer, the VP of Demand Generation carries a platform-wide mandate to build and operationalize a scalable, data-driven client acquisition engine from the ground up. In a high-impact builder’s role, you will consolidate and modernize fragmented marketing technologies, establish a shared digital acquisition stack, and create repeatable, multi-channel growth funnels across the portfolio’s distinct legal brands.

Acting as a true partner to internal business development teams and firm managing partners, you will align demand programs to revenue priorities and equip relationship owners with the insights, content, and qualified leads needed to drive sustainable commercial growth.

The ideal candidate is an accomplished demand generation leader with experience building and running high-performing, multi-channel acquisition programs in complex, high-consideration B2B or professional services environments. You possess deep technical fluency in marketing operations, attribution modeling, and lead lifecycle management within platforms like Hub Spot (or equivalent automation stacks). Proven experience operating within private equity-backed, multi-brand, or fast-scaling platform models is highly desirable.

A natural relationship-builder, you possess the commercial acumen to defend marketing ROI to executive stakeholders and influence senior professionals without formal authority.