Head of Social - U.S. Regional Sports

Head of Social - U.S. Regional Sports

Department: RS-407 - Content - P&E
- Content Formats

Employment Type: Permanent
- Full Time

Location: US
- New York

Reporting To: Quim Domenech

Demand for sports has never been higher, however with fragmented media ecosystems and soaring costs – teams, leagues, and fans – are forced to reconsider their options. DAZN wants to provide a differentiated, digital first alternative that will modernize the regional sports network model for the ’26 – ’27 basketball and hockey season.

This role will own how DAZN US shows up across social platforms, from always-on publishing and live-event coverage to talent, creators, original formats and major brand moments. You’ll lead a US team and work closely with Brand, Content, Editorial, PR, Partnerships and local market teams to turn the biggest moments in sport into conversation, fandom and growth.

Salary Range:
Up to $

• Lead the social and digital content strategy for DAZN’s growing portfolio of U.S. regional sports properties, developing a unified approach to audience growth, engagement, programming, and distribution.
• Lead and manage the New York-based social team, including social media managers, programmers, producers, editors, and creators.
• Establish the strategic vision, priorities, workflows, and operating model for the team, while empowering managers and team leads to own day-to-day execution.
• Develop platform-specific strategies across You Tube, Tik Tok, Instagram, X, Facebook, and emerging platforms.
• Serve as the senior social leader for the U.S. regional sports business, partnering closely with DAZN leadership and teams across content, marketing, production, analytics, product, commercial, and partnerships.

• Develop and oversee social programming strategies across live sports, highlights, studio programming, original content, talent, and on-demand programming.
• Create programming frameworks that balance real-time sports coverage with original, social-first, evergreen, and audience-driven content.
• Identify opportunities to turn existing sports rights and programming into differentiated social franchises, recurring formats, and audience growth engines.
• Develop scalable programming models that can be applied across new teams, leagues, markets, and regional sports partnerships as DAZN's U.S. portfolio expands.
• Ensure social strategy and distribution are integrated into the content development process from the outset.

• Develop strategies to grow and deepen DAZN's relationship with local sports fans, using social as a key driver of awareness, engagement, and audience acquisition.
• Build strategies that extend the reach of existing regional sports audiences while introducing DAZN content and programming to new audiences.
• Partner with marketing and growth teams to align organic social programming with broader audience acquisition and subscription objectives.
• Develop innovative approaches to community building, fan participation, creator partnerships, and talent-led programming.
• Stay ahead of platform changes, emerging formats, creator trends, and evolving fan behaviors to continuously improve DAZN's social approach.

• Establish best-in-class social strategies around live games, major sporting moments, breaking news, and tentpole events.
• Oversee real-time programming across game days, including pre-game, live, post-game, highlights, analysis, talent, and fan engagement.
• Develop differentiated strategies for maximizing the social value of major events and extending audience engagement beyond the live window.
• Coordinate coverage across teams, rights holders, talent,…