VP, Sales and Marketing

ABOUT CROUD

Croud is a global brand and performance media agency that helps businesses drive sustainable growth in an evolving marketing landscape. Combining deep expertise in performance marketing with brand strategy, integrated media, social, creative, and analytics, Croud delivers a Return on Intelligence so brands can make their next best move.

Founded in 2011 to reinvent the agency model, Croud combines 600+ in-house digital experts with a global network of 2,900 on-demand marketing specialists. This unique model enables us to operate with agility, delivering tailored solutions that drive meaningful and measurable growth for our clients in over 120 markets and 60+ languages.

Located in the heart of SoHo, our New York office is home to a group of 100+ highly-skilled marketers, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud New York offers hands‑on experience working with some of the world's leading brands across every industry sector.

Find out more about Croud NY here!

We are investing in Client Leadership discipline as a priority arm of the business, and we want to add to our quickly growing US team with additional leads.

We are entering our next phase of growth in the US, and are looking for a commercially‑minded leader to own that growth end to end — not only new client acquisition, but the strategy, team and brand that sit behind it. This is a leadership‑team role: you'll shape how Croud grows in the US, sit alongside our VP Media, EVP Client Leadership, VP Strategy and VP Analytics, and report directly into our Chief Business Officer.

The VP, Growth contributes to total US revenue growth for Croud — leading new business and contributing to strategic growth within our existing client roster. They are accountable for the budget, team and strategy that deliver it. You will define how we go to market, build and lead the growth function, and represent growth at the leadership table.

You'll be the connective tissue between sales, marketing, product, client services and executive leadership — translating company strategy into a growth plan and highly engaging and innovative pitching.

• Own and evolve Croud's US growth strategy in partnership with the CBO and US leadership team
• Sit on the US leadership / operating board; represent growth performance, risk and opportunity in leadership level discussions.
• Translate company-wide commercial priorities and products into a growth plan and story that resonates with the market

• Own the annual revenue growth target and the growth function's budget; forecast, track and report performance to the CBO and CEO.
• Maintain rigorous pipeline reporting and hygiene (trackers and Hubspot), including win-rate, coverage ratio and source-of-lead analysis.
• Build the business case for investment in growth — headcount, tools, events — and hold the function accountable to ROI.

• Lead and develop the growth team: hiring, compensation planning, performance management and career development.
• Direct line management of the New Business Directors and Sales Strategists; while closely collaborating with marketing team.
• Set objectives, KPIs and coaching for a high‑performing sales and marketing team.

• Set the strategy and quality bar for new business pitching; ensure the new business team executes a consistently authoritative, brief‑led process from qualification through to close.
• Personally target and lead the largest, highest-value or most strategically important pitches.
• Own the post-win handover process so new clients land well with internal delivery teams.

• Pa…