EVP, Chief Revenue Officer

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Full Time Ephrata Corporate Office, Ephrata, PA, US

15 days ago Requisition

The Executive Vice President & Chief Revenue Officer (EVP, CRO) is a key member of the executive leadership team responsible for developing and executing the organization's revenue growth strategy. The EVP, CRO provides strategic leadership and oversight for all revenue-generating functions, including sales, business development, marketing, and revenue optimization initiatives across the lending, retail, cash management, and wealth solutions business lines.

This executive drives sustainable growth, strengthens market position, enhances customer relationships, and ensures alignment between revenue-generating activities and operations staff while promoting the organization's mission, vision, and strategic objectives. The EVP, CRO collaborates closely with the CEO and executive leadership team to identify growth opportunities, expand market presence, improve customer experience, and maximize organizational performance.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Develop and execute a comprehensive revenue growth strategy aligned with organizational goals and long-term vision.
• Identify emerging market opportunities, competitive trends, and revenue diversification strategies.
• Serve as a strategic advisor to the CEO and Board of Directors regarding growth initiatives and revenue performance.
• Lead enterprise-wide planning efforts related to market expansion, customer acquisition, and retention.

• Drive achievement of annual and long-term revenue goals across all business lines.
• Develop strategies to increase market share, expand relationships, and generate new business opportunities.
• Identify, negotiate, and cultivate strategic partnerships, alliances, and growth opportunities.
• Establish and monitor key performance indicators (KPIs) that measure revenue performance and growth effectiveness.

• Develop a Revenue model function that enables scale, productivity, and consistency.
• Implement standardized forecasting methodologies that significantly improve predictability and transparency.
• Advance the use of data, analytics, and AI-driven tools across the sales and customer success ecosystem.
• Align compensation models and incentives with company growth objectives and long-term value creation.

• Lead customer relationship growth strategies with accountability for retention, relationship expansion, and revenue growth across retail banking, lending, cash management, and wealth solutions.
• Position customer retention, deepening relationships, and share-of-wallet expansion as core drivers of sustainable bank revenue and franchise value.
• Build scalable customer lifecycle programs that strengthen onboarding, product adoption, financial wellness, cross-sell opportunities, and long-term relationship value.
• Implement proactive customer engagement, relationship health, and early intervention strategies to identify attrition risk, resolve service issues, and protect customer relationships.
• Provide leadership, coaching, and accountability for sales and business development teams.
• Design and implement sales strategies, processes, and performance management systems.
• Foster a high-performance, results-oriented culture focused on growth and relationship development.

• Build and develop a high-performing Revenue leadership bench across all segments.
• Lead through organizational change by creating clarity across roles, segments, and expectations.
• Drive a strong performance and accountability culture, balancing growth targets with operational discipline.
• Improve employee engagement and team effectiveness while reducing regrettable attrition.
• Establish organizational health as a core leadership priority alongside revenue performance.

• Oversee marketing strategies that support revenue growth, brand awareness, and customer engagement.
• Ensure alignment of sales and marketing efforts to maximize lead generation and conversion.
• Leverage market intelligence and customer insights to strengthen positioning and drive growth.