Director of Administration and Marketing

Director of Administration and Marketing Director of Administration and Marketing

Job Category:
Administration

Potomac Crescent Waldorf School (PCWS) is seeking a Director of Administration and Marketing to join our dedicated staff and vibrant community at our renovated school in historic Old Town Alexandria near Washington, D.C.

The Director of Administration and Marketing leads the Administration’s collaborative efforts to ensure smooth and mission-aligned operations that support the Faculty’s pedagogical work and the Board’s financial and legal oversight of the school. They lead the school’s efforts to attract and retain thriving enrollment and strong parent engagement through marketing and communications that reflect the school’s pedagogy and values. This role is uniquely positioned to coordinate strategic planning and communication among the governing bodies.

The Director of Administration and Marketing collaborates closely with the Faculty in their work and reports to the Board of Directors.

PCWS was established in 1998, and our newly renovated school building is in historic Old Town Alexandria with an onsite playground and access to local parks for forest day programming. PCWS is a full member of WECAN and an associate member of AWSNA. We offer preschool through fifth grade programming, as well as parent-child classes for infants and toddlers from birth to age three.

We have a dedicated staff, faculty, and Board of Directors and a governance model based on collaborative leadership from these three realms. We have a committed community of families with an active Parent Association that offers many opportunities for families to connect with each other, including a handwork group, coffee meet-ups, an annual bonfire and all-school camping trips in the fall and spring.

We strive to develop thoughtful, fulfilled citizens who have the capacity to think imaginatively, communicate effectively, and relate compassionately. We believe in educating the whole human being: head, heart and hands, and in nurturing well-rounded individuals who will be successful in school and beyond.

Leadership & Oversight:

• Lead administrative staff and manage external contractors to ensure cohesive communication and operational excellence that is mission-aligned.
• Participate in regular Core Group meetings (with Faculty Chair and Board Chair) and crisis management efforts, as needed.

Strategic Coordination:

• Act as the Administration’s primary liaison with the faculty and Board of Directors; coordinate strategic meetings and initiatives and community meetings.
• Read Board emails, participate in Board meetings in a non-voting capacity, and keep the Board up to date on school operations.
• Coordinate with the Faculty Chair to bridge faculty and administration work, attend faculty meetings, and draft annual calendar with staff input.
• Make determinations of inclement weather closures and delays per policy and communicate to staff and community.

Community Engagement:

• Serve as a principal point of contact for clarification or resolution on questions and concerns brought to the administration.
• Working with the faculty, facilitate and attend school events and ensure a welcoming atmosphere.

Marketing and Communications:

• Develop and implement an annual marketing plan.
• Serve as primary point of contact for any marketing consultants working with the school.
• Collaborate with marketing consultants or committees and Director of Admissions to ensure marketing efforts are meeting enrollment goals.
• Coordinate with faculty to ensure marketing and communications materials reflect pedagogical values and practices at PCWS.
• Design digital/print marketing materials for all internal and external communications that uphold the school’s…