Director of Business Development, Veteran's Affairs

Location:

US

Job Family:
Sales

Country/Region:
United States

The Director of Business Development, Veteran’s Affairs (VA) serves as a senior commercial leader responsible for driving profitable growth, market leadership, and capability development across the Veteran’s Affairs (VA) business. This role shapes and influences commercial strategy for the VA Health System, translating enterprise and business unit priorities into actionable medium- to long-term plans that ensure disciplined execution, operational excellence, and consistent sales performance across VA Medical Centers.

The Director recruits, coaches, develops, and manages a national sales team responsible for representing Coloplast’s Continence Care portfolio, while building strong relationships with key customers throughout the VA Health System. Success in this role is achieved through strong leadership across people, business operations, customer engagement, and cross-functional stakeholders, while cultivating a high-performing sales environment focused on accountability, collaboration, continuous development, and a Passion to Win.

Major Areas of Accountability

• Strategic Execution & Business Leadership
  • Translate enterprise and business unit strategy into clear, actionable plans that deliver measurable results across the VA business
  • Own and drive the national VA Business Development function, ensuring aligned performance, consistent execution, and effective coverage of VA Medical Centers and Visn’s across the Continence Care portfolio
  • Provide operational oversight and implement scalable processes, standards, and best practices across the VA organization
  • Monitor and respond to VA market dynamics, competitive developments, and emerging opportunities within the VA Health System
  • Provide and manage direction to the VA Business Development team in line with corporate plans to create sales through the organization that meet or exceed annual forecasted goals
  • Provide strategic input to the VP of Sales and cross-functional stakeholders, shaping long-term commercial direction and influencing priorities for the VA business
• Leadership & Talent Development
  • Recruit, lead, coach, and develop a national team of Business Development Specialists responsible for driving performance across VA accounts and customer segments
  • Foster a culture of accountability, engagement, collaboration, and continuous improvement across all levels
  • Build strong sales capability, leadership bench strength, and future talent pipelines
  • Establish high standards and challenging goals, monitor performance consistently, provide constructive feedback, recognize strong performance, and address performance gaps as needed
• Build and maintain strong, customer-centric relationships with key stakeholders and decision-makers throughout the VA Health System at the Visn and Priority account level.
• Lead strategic engagement with VA Medical Centers, including account strategy, business review cadence, opportunity identification, and long-term planning
• Influence, negotiate, and align with customer and internal stakeholders to advance strategic business priorities
• Ensure clear, consistent communication across the sales force and with VA customers
• Handle sales personnel and customer-generated complaints and feedback as needed to ensure Coloplast satisfaction and confidence
• Operational Excellence & Cross-Functional Alignment
  • Drive disciplined execution through effective coordination across sales, Marketing, Customer Service, Logistics, Commercial, and other cross-functional teams
  • Partner cross-functionally to ensure aligned execution and strong customer impact across the VA business
  • Partner with the VP of Sales to design and implement forward-looking commercial…