Associate Shopper Marketing Manager

The Wine Group, 4596 Tesla Rd., Livermore, California, United States of America

Posted Thursday, January 29, 2026 at 11:00 AM

The Wine Group (TWG) is a leading producer of award-winning wines and alcoholic beverages across 120+ brands. With operations in California, New York and Australia, TWG is an innovator in developing and marketing brands beloved by consumers globally, including Cupcake, Franzia, Benziger, Imagery, Tribute, Chloe, Meiomi, Cooks, 7 Deadly, Cooper & Thief, and more. We produce our products using sustainable practices to create delicious beverages that people can feel good about.

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The Associate Shopper Marketing Manager reports to the Shopper Marketing Manager who oversees in-store programming of our Value, Popular and Premium portfolios. This Associate Shopper Marketing Manager will work closely with brand marketing and trade marketing to plan, build, and execute in-store marketing efforts for TWG’s portfolio of best-selling, nationally distributed wine brands. This position can be based anywhere in the U.S. This position requires occasional travel to Trade Development meetings and marketing meetings in Livermore, CA – approximately 10 – 15 nights per year.

• Create, implement, and assess consumer-facing, in-store platforms to deliver and optimize business-building initiatives in key Retail and On-Premise accounts. Leverage equities inherent in existing products and layer in key shopper insights for ongoing in-store marketing plans and programs.
• Confidently brief and lead consumer agencies to develop and execute creative for brand building omnichannel platforms.
• Successfully deliver AOP goals, thrive in an entrepreneurial environment; appreciate an environment of resource limitations, cost control, fluid learning, prudent risk taking and limitless creativity.
• Analyze data and turn it into actionable insights in order to provide reasons to believe in our programs and brands and creative selling stories for sales and our distributor partners.
• Assess industry opportunities and develop creative concepts to fit these opportunities.
• Effectively manage multiple concurrent projects through the system. Convey a sense of urgency and accountability throughout project lifecycle.
• Use strong written and verbal communication skills along with the ability to listen and understand different perspectives.
• This job description reflects management's assignment of essential functions; it does not restrict the tasks management needs to accomplish.

• 4+ years marketing experience, or MBA and 2+ years business experience.
• Strong grounding in CPG marketing best practices across the Four (4) Ps and specific experience in and understanding of shopper or omnichannel marketing
• Prior knowledge and/or experience with wine, spirits, or consumer packaged goods.
• Highly proficient in Microsoft Word, Excel, and PowerPoint (can create powerful marketing presentations for internal and external customers).

• Position operates in a professional office environment remotely.
• Position includes travel to various industry and/or company events, up to 20% of the time.
• Ability to perform tasks requiring bending, stooping, standing, and twisting.
• Must be able to lift up to 40 lbs. (a case of wine).

• Hiring Salary Range Posted: $84,200 - $126,200.
• Actual compensation will be based on factors such as experience, skills, knowledge, and abilities, education, and other position-related factors.

At The Wine Group, we are proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.

The Wine Group, 4596 Tesla Rd., Livermore, California, United States of America