Manager, Marketing FONO

Responsibilities

• Create artist brand strategies focused on building narrative and super fandoms.
• Plan direct‑to‑consumer tactics focused on developing artists.
• Ensure an always‑on fan‑facing strategy with the artist.
• Produce engaging, clear text for different advertising channels such as websites, social media, and print ads.
• Understand music culture and how the artist can fit in and drive the narrative to reflect culture.
• Create and implement artist brand and narrative guidelines. Possess a strong knowledge base of Spotify, You Tube, Apple Music, and their charts, as well as an understanding of Twitch, Tik Tok, Reddit, Soundcloud, and Discord.
• Have professional presentation tool knowledge (PowerPoint, Sheets, Keynote, Canva, etc.) and Adobe Creative Suite knowledge (Photoshop, Illustrator).

• Bachelor’s degree in marketing, communications, design, or a related field.
• 3+ years of experience in brand strategy, copywriting, and creative design.
• Minimum of 4 years of experience in marketing, ideally for an ad agency.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.
• Exceptional creative and design skills with a portfolio showcasing your work.
• Excellent communication skills with the ability to collaborate across teams and present ideas effectively.
• Proven experience in developing and implementing successful brand strategies and marketing campaigns.
• Ability to think strategically while also paying attention to detail.

• Comprehensive medical, dental, and vision coverage.
• 100% coverage for out‑patient in‑network mental health services.
• Fertility coverage for eligible medical plan participants.
• Well‑being reimbursements for fitness classes, spa treatments, meal services, travel, and more (up to $720/year).
• Student loan repayment assistance and tuition reimbursement.
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution.
• Flexible paid time off (PTO) for exempt employees.
• Three‑weeks PTO for non‑exempt employees.
• Two‑weeks paid Winter Break.
• Ten company holidays (including Juneteenth and Well‑being Day).
• Summer Fridays (between Memorial Day and Labor Day).
• Generous paid parental leave for every type of parent.

$81,500.00 - $

Universal Music Group is an Equal Opportunity Employer.