Marketing Specialist

Marketing Specialist

The Marketing Specialist supports strategic marketing efforts across the New England Region, focusing on high-impact initiatives such as event execution, industry group support, proposal development, and marketing campaigns. The role collaborates closely with regional directors, industry leads, and teams to ensure effective delivery of regional and industry marketing goals.

• Partner with Regional Marketing Director and Regional Marketing Managers to assist Providence, RI and Boston, MA office initiatives
• Work closely with partners and practice leaders to identify marketing opportunities
• Assist with internal meeting planning, materials, content tracking, and event coordination
• Support regional and specialty industry groups by attending industry group meetings – aid in internal meeting planning, materials, content tracking, and event coordination
• Support campaign and event planning specific to the assigned industry

• Support regional proposal requests, including review, interpretation, and response development for Request for Proposals (RFPs), overseeing the process from kickoff through final submission
• Draft, edit, and format persuasive, technical, and client-focused proposals, statements of qualifications, presentations, and related pursuit materials; help maintain the New England proposal library with national marketing leads and SMEs, ensuring templates, case studies, and firm credentials are accurate and up to date
• Collaborate with the broader proposal team, offshore team, and business partners to develop polished final deliverables
• Maintain team bios and industry experience as needed

• Assist with execution of conferences, tentpole events, and sponsor ships
• Bring forward new ideas based on local office needs and insights
• Partner with regional leaders to ensure events align with growth goals
• Assist with local event sponsor ships and on-site needs (registrations, logistics, booth setup, calendar invites, etc.)
• Manage invite lists, RSVPs, and reporting regularly
• Coordinate post‑event feedback collection and metrics reporting

• Create marketing emails and digital campaigns through Pardot (training provided)
• Assist with setting up emails, landing pages, and contact lists
• Proactively communicate and expand current digital marketing campaigns to the team
• Pull engagement metrics for social, email, or webinar campaigns

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 2–3 years of marketing experience, preferably in a professional services firm (accounting, law, consulting)
• Strong project management and organizational skills; ability to collaborate across a matrixed organization and work in a fast‑paced environment
• Experience developing messaging and positioning within marketing communications
• Ability to think creatively and visualize final marketing deliverables
• Proficiency with Microsoft Office and Salesforce
• Experience with marketing automation platforms such as Pardot or Hub Spot (preferred)
• Experience with project management platforms such as Asana or Workfront (preferred)
• Design experience and familiarity with Canva or other design software (a plus)
• Excellent communication skills – written, verbal, and interpersonal
• Ability to adapt to change, manage competing priorities, and take initiative

• High School diploma or equivalent is required
• Must maintain current required licenses and certifications relevant to field of expertise
• Demonstrates the ability to communicate verbally and in writing throughout all levels of organization, both internally and externally
• Effective customer service skills
• Proficient use of applicable technology
• Ability to work in a team environment as well as independently
• Ability to analyze and prioritize multiple responsibilities

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