Senior Product Marketing Manager, Perform

We’re big believers in the power of IRL, so for most roles we ask Campers to work from their local Culture Amp office an average of 2 days a week to unlock connection, pace and culture together.

We’re on the hunt for a product marketer to drive go-to-market for Culture Amp’s Performance suite - the products that help organisations run performance reviews, set and track goals, develop their people, hold impactful 1-on-1s, and build manager and team effectiveness.

This is a broad, high-impact remit. You’ll own positioning, messaging, and GTM across a family of products that are bought together by HR and People leaders but adopted day‑to‑day by managers and individual contributors. You’ll turn a fast‑moving roadmap into a competitive asset, partner closely with product and customer‑facing teams, and help shape how Culture Amp wins in a crowded performance management category.

Based in Melbourne or Sydney and close to our Product and Platform Product Marketing teams, the successful candidate has a massive opportunity for impact.

• Own end-to-end GTM strategy and execution across the Performance suite - from positioning and messaging through launch, adoption, retention, and expansion.
• Develop sharp, buyer‑relevant positioning for HR and People leaders, and feature‑level value narratives that land with managers and individual contributors.
• Build a connected story across performance, goals, development, 1‑1s, and effectiveness - products bought as a suite but adopted sequentially.
• Support cross‑functional launches by briefing and aligning Marketing, Sales, CS, and regional teams on strategy, timing, and execution.
• Build and maintain the GTM toolkit for your portfolio: positioning and messaging, demo narratives, sales training and self‑service enablement.
• Have a strong grasp of competitive intelligence for performance management and use these insights for actionable plays.

• Several years of product marketing experience in B2B SaaS, with a track record of owning cross‑functional product launches end‑to‑end.
• Strong messaging instincts: you can distil technical or feature‑level capability into crisp, buyer‑relevant narratives across multiple personas.
• Experience building product marketing assets, sales enablement, and customer‑facing communications.
• Demonstrated ability to run cross‑functional GTM across Product, Marketing, Sales, and CS, managing competing priorities and keeping launches on track.
• Comfort using buyer research, win/loss data, and competitive intelligence as strategic inputs, not just background research.
• Excellent communication and stakeholder management skills.
• Experience using AI tools to develop insights, assets, and workflows.

• Domain experience in HR tech, HCM, performance management, employee experience, or adjacent B2B SaaS.
• Track record of enabling Sales or CS on complex products with measurable impact on adoption or win rates.
• Experience owning a multi‑product portfolio or suite‑level GTM, and mentoring or developing other product marketers.

At Culture Amp, our people are at the heart of our success. We offer competitive pay and a total rewards package designed to support you at work and in life. This includes:

• Equity through our Employee Share Option Program, so you can share in our long‑term success
• Learning programs and coaching to help you thrive and grow
• Quarterly refresh days, an extended end‑of‑year break and a monthly allowance to support your wellbeing and lifestyle
• Inclusive parental leave from day one
• A Mac Book and budget to set up your home workspace, enabling flexibility
• Five annual social impact days to give back to causes that matter to you
• Medical insurance coverage for you and your family (Available for US & UK only)

Our rewards are designed to support different needs and life stages, recognising that what matters most can vary from person to person.

Research shows that candidates from underrepresented backgrounds may hesitate to apply if they don’t meet every requirement, but your unique experience matters. If you’re interested in joining us, we strongly encourage you to apply and help us…