Principal Marketing Product Specialist - AiBLE

Position Description

Responsible for serving as the business, clinical, and technical expert for Medtronic Cranial and Spinal Technologies (CST) enabling technology portfolio. Create key messages, value proposition and provide product demonstrations.

Formulate short- and long-term strategy for commercialization and market development of Enabling Technology products.

Conduct competitive analysis and customer segmentation exercises to execute on product positioning.

Execute on commercial and development activity for software, capital equipment and imaging systems.

Responsible for Sales, Downstream Marketing within the spine and cranial market.

Work with external vendors and partners on large cross functional marketing and/or development projects.

Provide clinical support and drive engagement and product awareness with surgeons.

Responsible for designing and implementing product marketing plans (business plans, product pricing, sales & revenue forecasts and inventory) for U.S. and/or global regions.

Conduct primary market research, provide sales training, strategic planning including scenario planning tactics to support continuous market growth.

Create campaigning materials and product advertisements to implement marketing strategies. Gather Voice of Customer (VOC) input for product development and/or product utilization purposes.

Position requires on site at Lafayette, CO at least 4 days a week.

25%-50% domestic and international travel to attend customer events, trade shows and meet with strategic partners.

Requires a Master’s degree in Business, Management, Biomedical Engineering or related business or engineering field and two (2) years of experience as a product specialist/manager or sales rep/manager for Spinal Medical Device products.

Must possess a minimum of two (2) years of experience with each of the following:

• Sales, Downstream Marketing within the spine market;
• Working with external vendors and partners on large cross functional marketing and/or development projects;
• Providing clinical support and driving engagement and product awareness with surgeons in the spine market;
• Designing and implementing product marketing plans, including business plans, product pricing, sales & revenue forecasts and inventory for U.S. and/or global regions;
• Conducting primary market research;
• Sales training;
• Scenario planning tactics;
• Creating campaigning materials and product advertisements to implement marketing/sales strategies;
• Gathering Voice of Customer (VOC) input for product development and/or utilization purposes.

The following is located at Medtronic, Inc., 250 Medtronic Dr., Bldg. 1, Lafayette, CO 80026.

$174,300 to $200,400 per year

• Health, Dental and vision insurance
• Health Savings Account
• Healthcare Flexible Spending Account
• Life insurance
• Long-term disability leave
• Dependent daycare spending account
• Tuition assistance/reimbursement
• Simple Steps (global well-being program)
• Incentive plans
• 401(k) plan plus employer contribution and match
• Short-term disability
• Paid time off
• Paid holidays
• Employee Stock Purchase Plan
• Employee Assistance Program
• Non-qualified Retirement Plan Supplement (subject to IRS earning minimums)
• Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums)

Regular employees are those who are not temporary, such as interns.

Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Please note some of the above benefits may not apply to workers in Puerto Rico.

NOTICE:
Pursuant to 20 C.F.R. § 656.10, you are hereby notified that an Application for Permanent Employment Certification will be filed for the job opportunity below. Any individual may provide documentary evidence bearing on this application, with information on available workers and information on wages and working conditions, to the Certifying Officer at the U.S. Department of Labor as follows:
Certifying Officer U.S. Department of Labor Employment and Training Administration Office of Foreign Labor Certification 200 Constitution Avenue NW, Room N-5311 Washington, DC 20210

Further details are available at the following link: