Franchise Strategy Specialist

Franchise Recruitment Strategy Specialist

The Franchise Recruitment Strategy Specialist leads the strategy and execution of prospective franchisee lead generation across Kumon North America. This role is responsible for improving lead quality, strengthening campaign strategy, increasing visibility into lead sources, and supporting the conversion of qualified prospects into registrations for Kumon's franchisee development and training process.

Working closely with the Branding Department, Center Network Development, Field Operations, and external agency partners, the Franchise Recruitment Strategy Specialist establishes lead-quality standards, develops market segmentation strategies, analyzes campaign and pipeline performance, recommends improvements, and executes approved lead-generation initiatives across digital and non-digital channels.

This position requires a balance of strategic thinking and hands-on campaign execution. The successful candidate will be innovative, intellectually curious, comfortable working with data, and able to independently identify and test new approaches to franchise recruitment.

This is a hybrid position that may be based from a Kumon office in the United States or Canada. Candidates located near a Kumon branch office are preferred. Travel will be required as needed for onboarding, franchise visits, company meetings, and lead-generation events.

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Five or more years of experience in lead generation, growth marketing, digital marketing, franchise recruitment marketing, or a related area
• Demonstrated experience balancing strategic campaign planning with hands-on campaign execution
• Experience planning, implementing, measuring, and optimizing multi-channel lead-generation campaigns
• Strong analytical skills with the ability to interpret lead-source, campaign, conversion, and pipeline data
• Experience developing audience segmentation and targeting strategies
• Experience collaborating and coordinating with external agencies, vendors, or marketing partners
• Ability to translate data and market insights into clear, actionable recommendations
• Strong project and process management skills
• Excellent written, verbal, and presentation skills
• Ability to work independently, manage multiple priorities, and operate effectively in a cross-functional environment
• Strong strategic thinking, innovation, intellectual curiosity, and problem-solving skills
• Proficiency with Microsoft Word, Excel, and Power Point
• Experience using CRM, marketing automation, campaign reporting, or analytics platforms
• Familiarity with Salesforce is preferred; deep Salesforce expertise is not required, but the ability to learn new systems is essential
• Experience supporting campaigns across the United States and Canada is preferred

Responsibilities:

• Develop and continuously improve franchise lead-quality standards, qualification criteria, and measurement practices
• Create reporting frameworks to evaluate lead quality, lead sources, campaign performance, pipeline health, and conversion outcomes
• Monitor key performance indicators such as lead volume, cost per lead, conversion rates, source effectiveness, and contribution to franchisee training registrations
• Identify gaps and opportunities within the current franchise lead-generation strategy and recommend practical improvements
• Plan, execute, and optimize lead-generation campaigns across digital, social media, partnership, event, referral, and other channels
• Develop innovative lead-generation approaches beyond traditional digital advertising, including referral opportunities involving Kumon parents, associates, and other internal networks
• Design audience segmentation and targeting strategies for prospective franchisees across United States and Canadian markets
• Apply segmentation insights to campaign messaging, channel selection, geographic targeting, and prospect outreach
• Coordinate with external lead-generation agencies and partners to communicate objectives, share performance insights, support campaign execution, and improve results
• Collaborate with the Branding team, which retains overall responsibility for…