Director of Creative Media
Listed on 2026-08-02
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Marketing / Advertising / PR
Digital Marketing, Social Media Marketing, Creative Advertising / Marketing, Marketing Communications -
Creative Arts/Media
Digital Marketing, Creative Advertising / Marketing
Position Title:
Director of Creative Media
Position Type:Regular
About the Role:The Director of Creative Media reports directly to the Associate Athletics Director for External Operations and serves as the leadcreative professional for Athletics and is responsible for developing and producing visual content that enhances the department's brand, supports recruiting efforts, engages fans and promotes the success of NKU student-athletes and programs.
Working closely with coaches, student-athletes, athleticsadministrators and external operations staff, the Director of Creative Media develops and executes content strategies acrossdigital and social media platforms through photography,videography, graphic design and other multimedia storytelling. The position plays a key role in advancing departmental prioritiesrelated to fan engagement, recruiting, ticket sales, fundraising and brand awareness.
The Director of Creative Media provides creative leadership forathletics content production while also serving as a hands-oncontent creator. The position manages student workers and interns,establishes creative standards and helps ensure a consistent andrecognizable visual identity for NKU Athletics.
Compliance with NCAA rules is of the utmost importance at Northern Kentucky University. As a member of the athletics department staff,it is expected that the Director of Creative Media will have a full understanding of the NCAA rules that pertain to the position. It isalso expected that the Director of Creative Media will comply withall NCAA rules and if he/she becomes aware, or have reasonablecause to believe, that a violation of a rule has occurred he/shewill immediately report it to the Director of Athletics or his/herdesignee.
- Creative Content Development and Storytelling
Lead the planning, creation and production of multimedia content that promotes NKU Athletics, supports recruiting efforts, enhancesfan engagement and highlights the achievements of student-athletes,coaches and programs. Produce content for social media, digital platforms, athletics websites, recruiting materials, fundraising initiatives and special projects.
- Photography, Videography and Graphic Design
Serve as the department's primary visual content creator throughphotography, videography and graphic design. Capture athleticsevents, practices, community engagement activities and special events while producing creative assets that support departmentalinitiatives.
- Content Strategy and Brand Management
Develop content plans and creative strategies that align with departmental goals and maintain a consistent visual identity acrossathletics platforms. Collaborate with athletics leadership and external operations staff to identify storytelling opportunities and support strategic priorities.
- Collaboration and Project Support
Work closely with coaches, student-athletes, athleticscommunications, marketing, ticketing, development and corporate partnerships staff to create content that supports recruiting, fanengagement, sponsorship fulfillment and revenue-generating initiatives.
- Student Staff Supervision and Creative Operations
Recruit, train and supervise student employees and interns. Assist with content scheduling, asset organization, equipment management and workflow coordination to support departmental creativeneeds.
Demonstrated experience in photography, videography & graphic design. Proficiency with Adobe Creative Cloud, including Photoshop,Illustrator, Premier Pro & related applications. Strong visualstorytelling, creative thinking and content development skills.
Knowledge of social media content creation and digitalcommunication platforms. Ability to manage multiple projects andmeet deadlines in a fast-paced environment. Strong communication,collaboration and organizational skills.
- Minimum Qualifications:
Bachelor’s degree in Communications,Digital Media, Graphic Design, Marketing, Journalism, Photography,Video Production or a related field.
- Preferred Qualifications:
Experience working in NCAA athletics,supervising student employees or interns, experience with motiongraphics, animation or advanced video production techniques and aportfolio demonstrating photography, videography and graphic design work.
- Experience:
Minimum of three years of professional experience in multimedia production, creative media, digital content creation,athletics communications, marketing or a related field.
- Preferred experience in collegiate athletics, professionalsports or a comparable environment.
Work Environment & Physical Demands:
Ability to work evenings, weekends, some holidays and limitedtravel as required. Must have a valid driver’s license.
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