Direct Response Copywriter-Producer

Direct Response Copywriter-Producer

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Direct Response Copywriter-Producer based in Canada.

This role is designed for a performance-driven copywriter who combines creativity, strategy, and data analysis to create high-converting digital advertising campaigns. You will develop direct response video ad scripts that drive customer acquisition and measurable business results across health, wellness, and beauty markets. Working alongside performance marketers, media buyers, producers, and editors, you will own the creative process from concept development to campaign optimization.

The position requires a strong understanding of long-form funnels, persuasive storytelling, and conversion-focused marketing principles. You will use performance insights to continuously test, refine, and improve creative strategies that maximize campaign impact. This is an opportunity for an experienced copywriter to grow within a collaborative, high-performance environment where ideas are measured by results.

Accountabilities:

The Direct Response Copywriter-Producer will be responsible for creating, producing, and optimizing high-performing advertising content. This role requires a balance of creative execution, strategic thinking, and analytical ability to identify opportunities for improving campaign performance.

• Write compelling direct response video ad scripts for paid social platforms such as Facebook, Instagram, Tik Tok, and You Tube.
• Develop multiple creative angles, hooks, and messaging variations to test and improve advertising performance.
• Create scripts for short-form video ads ranging from approximately one to five minutes, designed to drive traffic into conversion-focused funnels.
• Manage the production process from script development through final launch, providing clear direction to actors, editors, and creative partners.
• Review and provide feedback on video edits to ensure final assets align with creative vision and performance objectives.
• Analyze advertising performance data, including ROAS, CTR, engagement rates, and conversion metrics, to identify optimization opportunities.
• Test new hooks, formats, concepts, and creative approaches based on campaign insights.
• Research markets, audiences, products, and competitors to develop stronger messaging strategies.
• Collaborate with performance managers, media buyers, designers, editors, and other creative professionals.
• Participate in brainstorming sessions, performance reviews, and strategic discussions to continuously improve campaigns.
• Maintain high-quality standards while managing multiple projects and adapting to changing priorities.

The ideal candidate is a direct response copywriter with strong experience creating performance-driven advertising content, particularly within health, wellness, beauty, or related industries. They should be equally passionate about creative storytelling and analyzing measurable results.

• 3+ years of experience in health and wellness copywriting, with experience creating direct response marketing campaigns.
• Proven experience writing video ad scripts for product-blind, long-form sales funnels and VSL campaigns.
• Experience developing high-impact VSL components such as hooks, leads, calls-to-action, and closing sections.
• Strong understanding of direct response marketing principles and conversion-focused writing.
• Excellent English communication skills, both written and verbal.
• Demonstrated ability to create persuasive copy using both emotional storytelling and logical reasoning.
• Experience analyzing campaign data and using insights to improve creative performance.
• Strong attention to detail and commitment to delivering polished, compliant, and effective work.
• Ability to manage multiple campaigns, deadlines, and priorities in a fast-paced environment.
• Strong ownership mindset with a proactive approach to solving problems and improving results.
• Ability to collaborate effectively with creative and performance-focused teams.
• Passion for continuous learning, studying advertising trends, and improving copywriting skills.
• Expe…