Director of E-commerce

What we’re looking for

A profitable, self-funded US-based DTC craft brand that has helped over one million people learn to crochet since 2020 is looking for a Director of E-commerce
. With no investors and a lean, fully remote team, this company moves fast, ships often, and is building toward becoming an iconic, obsession-worthy brand. This is a rare chance to fully own the e-commerce engine of a nine-figure business with zero red tape.

• Own site conversion rate as your north star, balancing it against AOV, margin, and customer experience.
• Lead site merchandising end to end, deciding how products show up across landing pages, navigation, collections, PDPs, promotions, and launch moments.
• Build and execute testing roadmaps, using quantitative and qualitative insights (session recordings, experiments, customer feedback, purchase data) to remove whatever is preventing more people from buying.
• Manage the Shopify roadmap, including feature builds, site maintenance, customer account experience, and SEO.
• Partner with Acquisition, Brand, Retention, Product, and Ops, using customer behavior and sales data to influence launch quantities, promotional calendars, and merchandising priorities.
• Lead an in-house Shopify developer plus agencies and freelancers, reporting directly to the Head of Marketing.

• E-commerce leadership experience, ideally at a nine-figure DTC brand.
• A true doer mentality. You can personally execute and diagnose problems without a large support team, not just direct one.
• Deep CRO expertise. You know whether a conversion problem comes from the offer, positioning, merchandising, UX friction, site speed, traffic quality, or technical limitations, and how to fix it.
• A merchant's mindset. You know when to push hero products, simplify choice, or introduce promotions to maximize both customer value and business results.
• Low ego, high standards. You give and take feedback with equal grace and thrive with lots of autonomy and ambiguity.

• Strong Manager-level candidates with a track record that suggests they can grow into director-level ownership will also be considered.