Saltwater South Personality & Influencer

Saltwater South Personality & Influencer

Saltwater South Personality & Influencer
Content Innovation Lab | Mc Clatchy

Ready to become the voice of a region and a lifestyle? McClatchy’s Content Innovation Lab is launching Saltwater South — a digital lifestyle brand celebrating the unique spirit of the Gulf Coast, Carolinas and Florida. We’re searching for a dynamic creator and influencer to serve as the face of this vibrant community, connecting millions who live and breathe coastal food, destinations, water sports, fishing, golf and outdoor adventure.

As the Saltwater South Personality, you’ll lead with energy, expertise and authenticity — crafting vertical videos, guides and social-first content that inspires and informs. You’ll collaborate with creative teams, experiment with new formats, and use AI-powered insights to grow passionate followers, all while keeping the human connection with audience.

What you’ll do:

• Serve as the narrator and influencer for Saltwater South, building a loyal following across digital and social platforms.
• Dive into passion topics like Southern cuisine, golf, camping, backpacking, outdoor gear and seasonal events — connecting with audiences who live for these experiences.
• Share real stories, insider tips and fan-submitted moments, building a trusted roadmap for locals and visitors alike.
• Create and host engaging vertical videos, guides and social content that spotlight the best of boating, tidal fishing, inshore adventures and the coastal recreation lifestyle.
• Use data, audience signals and AI-powered insights to shape content that’s timely, relevant and deeply rooted in the region’s interests.
• Embrace experimentation, adapt quickly and bring a bold, fun and results-driven approach to every project.
• Experiment with new formats and platforms, always keeping authenticity at the center of every story.

What we’ll bring:

• The anticipated pay range for this position is between 86k - 106k a year. Individual base pay may vary within that range depending on the job-related knowledge, department equity, skills, experience and relevant education.
• Enjoy competitive pay, comprehensive benefits, 401(k) with match, generous PTO, wellness resources and more. For more information on McClatchy's benefit plan, please visit

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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