Product Marketing Manager

About Stayntouch
Stayntouch is redefining how hotels operate. Headquartered in Bethesda, MD, we deliver a cloud-native PMS built for modern hospitality - flexible, intuitive, mobile-first, and designed to empower teams from the lobby to the back office. Our platform streamlines operations, unlocks new revenue opportunities, and elevates every step of the guest journey. Hoteliers can run their entire operation from any device, enabling staff to break free from the front desk and guests to personalize their stay from check-in to check-out.

Trusted by iconic properties and brands, Stayntouch is the PMS for hotels that demand both simplicity and power.

About the Role

We are looking for a Product Marketing Manager who can turn product capabilities into clear, compelling stories that resonate with hotel operators, decision-makers, customers, and prospects.

The Product Marketing Manager will lead go-to-market strategy and execution for new Stayntouch products, features, integrations, and enhancements.

You will work closely with Product, Customer Success, Sales, Partnerships, and the broader Marketing team to understand what we are building, why it matters, who it is for, and how we should bring it to market. You will develop the positioning, messaging, launch plans, customer communications, and enablement materials needed to drive awareness, adoption, and commercial impact.

This role is ideal for someone who can understand technical product details, uncover the customer value behind them, and communicate that value in clear, straightforward language.

• Own go-to-market planning and execution for new products, features, integrations, and major product enhancements.
• Partner with Product to understand the roadmap, intended users, customer problems, competitive context, and business objectives behind each release.
• Determine the appropriate launch level, audience, channels, messaging, timeline, and success metrics for each release.
• Build and manage cross-functional launch plans that clearly define deliverables, owners, deadlines, dependencies, and responsibilities.
• Ensure Marketing, Sales, Customer Success, Support, Partnerships, and other internal teams are prepared before launches.
• Balance major product launches with a consistent cadence of feature announcements and adoption campaigns.

• Develop clear and differentiated positioning for Stayntouch products, capabilities, and solutions.
• Translate technical features into meaningful customer benefits and practical use cases.
• Create messaging frameworks that explain who a product is for, what problem it solves, why it matters, and how it is different.
• Maintain consistency across the website, sales materials, campaigns, customer communications, product announcements, marketplace listings, and partner content.
• Work with Content, Demand Generation, Brand, and Digital teams to bring product stories to life across marketing channels.
• Ensure messaging reflects the language, challenges, and priorities of hotel operators rather than relying on technical jargon.

• Develop sales enablement materials such as pitch decks, product briefs, battle cards, objection‑handling guides, competitive comparisons, talk tracks, FAQs, and demo support materials.
• Train Sales and Customer Success teams on positioning, use cases, and competitive differentiation.
• Provide teams with clear guidance on which customers and prospects will benefit most from each product or feature.
• Partner with Sales to understand the questions, objections, and competitive issues coming up in the market.
• Partner with Customer Success to support feature adoption, customer education, retention, and expansion opportunities.
• Create customer‑facing resources that help hotels understand and use new capabilities.

• Conduct customer interviews, win and loss analysis, internal interviews, and market research to understand customer needs and buying behavior.
• Develop and maintain a strong understanding of Stayntouch’s target audiences, buyer roles, use cases, pain points, and decision criteria.
• Monitor competitors, industry trends, and changes in hotel…