Lifecycle Marketing Manager | Denver, CO | $75-95k

“I have never had so many compliments on my hair after switching to Highland.”

— N. Hawkins

COME WORK WITH US IN DENVER, CO

Highland was founded to challenge the toxic norms of the hair industry, creating high-performance, science-backed products that prioritize health and sustainability. Join us in redefining hair care without compromise — for people and the planet.

Greater Denver Area
· Hybrid (3–4 days on-site, relocation package available)

Highland is a fast growing, premium haircare brand built on high performance, clean formulation, sustainability, and elevated design. Highland has won international grooming awards and been featured in GQ, Esquire, Glamour, People, Men’s Health, Men’s Journal, and beyond.

We’re non-VC backed and DTC-dominant, entering the next phase of growth, and we’re looking for a Lifecycle Marketing Manager to help own and evolve the full customer journey as we rapidly develop new products, offers, and stories.

Reporting to the Head of Marketing, this role sits at the center of the business—partnering across media buying, affiliate/influencer, operations, Shopify, and CX to strengthen retention, scale existing customer relationships, and turn new product launches into high-impact lifecycle moments. While subscriptions are a key growth lever, this role owns Highland’s retention strategy, shaping how customers engage, repurchase, and build routines across email, SMS, and on-site experiences.

You’ll move fast as new products and offers are launched, owning lifecycle execution across Shopify, CRM, and on-site touchpoints—leveraging data, AI, and strong customer intuition to increase engagement, repeat purchase, and lifetime value.

Own and scale lifecycle marketing across email, SMS, paid, on-site, and post-purchase touchpoints and messaging.

Partner with our email/SMS agency to evolve acquisition, retention, and subscription messaging

Own retention revenue targets and lifecycle KPIs, including repeat rate, churn, cohort performance, and customer lifetime value.

Help scale and optimize Highland’s subscription program as part of a broader, trust-first retention strategy.

Translate new product launches into lifecycle-ready offers, bundles, education, and messaging across channels.

Build routine-driven lifecycle flows that reinforce outcomes, usage, and long-term product value.

Support offer and bundle strategy that aligns with retention goals while protecting premium brand positioning.

Own lifecycle performance reporting across retention, subscription, and repeat purchase cohorts.

Develop data-driven customer segmentation and personas to maximize LTV and personalization.

Lead lifecycle experimentation, A/B testing, and continuous optimization across channels.

Leverage AI tools to accelerate testing, analysis, personalization, and execution.

Manage and optimize Shopify apps tied to CRM, subscriptions, reviews, and lifecycle tooling.

Act as the internal voice of the customer—using reviews, CX data, surveys, and behavioral insights to improve lifecycle strategy and subscriber satisfaction.

Serve as a key stakeholder across Brand, Performance, Ecommerce, Site Dev, Operations, Affiliate/Influencer, and CX teams.

3+ years in lifecycle, retention, or CRM marketing (CPG experience required; beauty or personal care strongly preferred).

3+ years hands-on experience with Shopify and key app integrations, including Klaviyo and SMS platforms (e.g., Postscript).

2+ years of experience managing, launching, or optimizing subscription programs.

Strong foundation in CRM and customer marketing, with comfort analyzing repeat behavior, cohorts, and customer lifetime value.

Strong understanding of how growth, brand, and lifecycle marketing work together to drive a healthy, scalable business.

Ability to analyze performance data, surface meaningful insights, and communicate them clearly to cross-functional teams and leadership.

Data-driven…