Brand & Marketing Manager

Location: Northern

# Brand & Marketing Manager## Lincoln Stars•### @officiallincolnstars

Posted on 8/11/2026
• Full-time##

Job Description
** Position Summary
** The Marketing & Brand Manager is responsible for developing and executing the Lincoln Stars' marketing, digital media, and fan engagement strategies to grow attendance, increase revenue, strengthen the organization's brand, and create an exceptional experience for fans, partners, and the community.

Reporting to the Vice President, this position leads the organization's social media presence, content strategy and execution, digital marketing efforts, promotional campaigns, community engagement, and game presentation marketing. The ideal candidate is equal parts creative storyteller, strategic marketer, graphic designer, and hands-on executor who thrives in a fast-paced sports environment.

This role will collaborate with every department, including ticket sales, partnerships, hockey operations, merchandise, food & beverage, and game operations, to ensure a consistent, engaging, and revenue-focused brand experience across all platforms.  Primary Responsibilities      Marketing Strategy & Campaign Execution    
* Develop and execute annual marketing plans designed to increase attendance, ticket sales, sponsorship value, merchandise sales, and overall brand awareness.
* Create integrated marketing campaigns across digital, print, radio, television, outdoor, and community channels.
* Manage promotional calendars and campaign timelines for all home games, theme nights, ticket initiatives, and organizational events.
* Work closely with the ticket sales department to develop campaigns.
** Social Media & Digital Strategy
** Lead the organization's digital presence across all platforms.

Responsibilities include:

* Develop annual social media strategy and content calendar.
* Create engaging content for:  + Facebook  + Instagram  + X  + Tik Tok  + Linked In  + You Tube
* Produce real-time game coverage, including photos, videos, highlights, and fan interactions.
* Develop player features, behind-the-scenes content, community stories, and promotional campaigns.
* Monitor trends and recommend innovative content ideas.
* Manage community engagement by responding to messages and interacting with fans.
* Grow followers, engagement, impressions, and video views.
* Analyze platform performance and provide monthly reporting.
** Content Creation
** Create compelling visual storytelling that reflects the Lincoln Stars brand.

Responsibilities include:

* Photography* Videography
* Short-form video production
* Graphic design
* Motion graphics (preferred)
* Copywriting* Social media graphics
* Promotional videos
* Sponsor features
* Community spotlights
* Email creative
* Website graphics

Maintain a consistent visual identity across every marketing touchpoint.
** Digital Marketing
** Manage digital marketing initiatives including:
* Email marketing campaigns
* Website updates
* Landing pages
* SEO optimization
* Digital advertising
* Meta advertising
* Google Ads
* Retargeting campaigns
* CRM audience segmentation
* Marketing automation
* Promotional texting campaigns

Monitor campaign performance and continuously optimize for conversions and ROI.
** Game Presentation & Fan Experience
** Collaborate with the Director of Game Operations to create a premier game experience.

Responsibilities include:

* Theme Night marketing
* Promotional planning
* Giveaway campaigns
* Fan contests
* Entertainment planning
* Community recognition programs
* In-arena messaging
* Game scripts
* Crowd engagement initiatives
* New promotional concepts

Develop memorable moments that drive repeat attendance and strengthen fan loyalty.
** Brand Management
** Protect and strengthen the Lincoln Stars brand.

Responsibilities include:

* Ensure brand consistency across all platforms.
* Maintain brand standards for logo usage, typography, colors, messaging, and tone.
* Review marketing materials produced internally and externally.
* Assist in developing seasonal creative campaigns.
** Sponsorship Activation
** Collaborate with the Sales & Partnerships Manager to maximize sponsor value.

Responsibilities include:

* Social media sponsor integrations
* Promotional campaigns
*…