Marketing Manager ( US

ADLIFT, INC. is HIRING an Email-Led B2B Demand Generation Marketing Manager

REPORTS TO:

Head of Marketing ( India) & Managing Director ( US)

EMPLOYMENT:
Full-Time

EXPERIENCE:

4–8 Years

About AdLift:

AdLift is a performance-first digital marketing agency (a Liqvd company) specializing in SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization). We work with global brands — from Fortune 500 companies to high-growth startups — backed by two proprietary AI products:

• Tesseract — AI visibility tracking across ChatGPT, Gemini, Perplexity, Claude, and Deep Seek.

• Content Lift — a 40,000+ publisher distribution network for citation equity building.

We re a ~125-person agency with operations across the US and India, growing on the back of the AI search supercycle. Our client roster includes Pay Pal, Airbnb, Shopify, Peloton, Barnes & Noble, and 100+ others. AdLift Inc. is our US entity, and this role helps build our marketing engine in the US market from the ground up.

The Role:

We re hiring a Marketing Manager to own AdLift s US marketing function end-to-end — with a heavy, hands-on focus on B2B email marketing and lead generation, plus the content, web, and CRM work that turns interest into pipeline. This is a builder s role, not a maintenance one.

Email is the engine: you ll own list building, cold outreach, nurture, deliverability, and the qualified leads that flow to our BD and sales teams. Around that, you ll create the assets and channels that make outreach land — white papers and PDF reports, landing pages, and our Linked In presence — and keep it all organized in our CRM.

You re the first dedicated marketing hire in the US. You ll start from zero on email-driven lead gen, prove the model, and grow a team beneath you as the function scales. You ll work like a growth marketer, move with the urgency of an SDR, and operate with the precision of a data analyst.

What You ll Own:

1. B2B Email Marketing & Lead Generation — the core of the role

a. Build highly targeted prospect lists using Apollo.io, Clay, Hunter.io, Snov.io, or equivalent enrichment platforms — ICP accounts including CMOs, VPs of Marketing, Growth and Performance Marketing leads at mid-market and enterprise companies.

b. Write and test cold email sequences that get replies — research-backed, personalized hooks, not templated, batch-and-blast copy.

c. Build multi-touch drip campaigns across awareness, consideration, and conversion stages in Instantly.ai, Smartlead, Lemlist, Mailshake, or comparable tools.

d. Own deliverability end-to-end — sending domains, warm-up protocols, SPF / DKIM / DMARC, inbox placement, and bounce handling.

e. Use AI tools (ChatGPT, Claude, Perplexity) and workflow automation (n8n, Make, Zapier) to research prospects and generate personalized hooks at scale — outreach that feels 1:1 but scales to hundreds of contacts per week.

f. Run segmented nurture and re-engagement tracks, using proprietary Tesseract AI-visibility insights as differentiated, personalized hooks to reactivate stale prospects.

g. Produce and project-manage high-value B2B assets — white papers, PDF reports, one-pagers, case studies, and pitch collateral — working with our designers and research team.

h. Turn AdLift s proprietary data and POV (AI search, GEO, AEO) into gated content that fuels lead capture and outreach.

i. Maintain a consistent brand voice and visual standard across all marketing materials.

3. Landing Pages & Web

a. Build, test, and optimize landing pages for campaigns, gated content, and lead capture — with conversion as the goal.

b. Own page performance: form conversion, load, and CRO experiments tied to campaign objectives.

4. Linked In & Organic Social

a. Run AdLift Inc. s Linked In presence and thought-leadership…