Marketing Communications Strategist

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Full Time Professional Hopkins, MN, US

5 days ago Requisition

Salary Range: $85,000.00 To $ Annually

The Marketing Communications Strategist leads the strategy, planning, and execution of communications that shape how EDCO engages customers, strengthens its brand, and drives business growth. As the steward of EDCO's voice, this role transforms marketing priorities into compelling campaigns, meaningful content, and engaging customer experiences across multiple channels. Working cross-functionally with product, sales, and leadership teams, you ll have the opportunity to influence brand strategy, drive customer engagement, and help position an industry-leading company for continued success.

• Communications and Content Planning:
  • Translate annual and quarterly marketing priorities into communications plans
  • Own the editorial/content calendar
  • Recommend communication strategies for campaigns and product launches
  • Coordinate communication timelines and deliverables across campaigns, product launches, promotions, and internal initiatives
  • Ensure communications are aligned with audience needs, channel strategy, and business objectives
  • Partner with internal teams and external vendors to execute planned marketing initiatives and support cross-functional communications projects
  • Identify opportunities for proactive storytelling
• Content Development:
  • Own development of compelling marketing copy across digital and traditional channels, including: literature/brochures, sell sheets, presentations, case studies, web content, video storyboarding and scripting, email, social, and more
  • Interview internal subject matter experts to develop authentic, technically accurate content
  • Develop both long-form content (ex. blog articles) and short-form content (ex. headlines and CTAs for static paid and organic assets)
  • Partner with team or external resources for production of graphic assets
  • Support product launches with messaging and materials
  • Identify content gaps and recommend new opportunities
  • Create and maintain reusable messaging frameworks, product positioning statements, campaign copy, and sales enablement language
  • Review and edit marketing materials for clarity, accuracy, brand consistency, and customer impact
• Brand Stewardship:
  • Develop and drive messaging standards consistently across all channels
  • Serve as organization’s primary steward of brand voice, ensuring consistent messaging across departments, audiences, and channels
  • Document and maintain brand guidelines for developed brand voice
  • Provide guidance to internal stakeholders on appropriate brand voice, tone, messaging, and content standards
• Performance and Analytics (in partnership with Marketing Strategy and Insights Manager):
  • Monitor communication performance across marketing channels
  • Analyze campaign engagement and recommend improvements as well as identify wins
  • Use performance data, customer insights, and sales feedback to refine messaging and content strategy
  • Share content performance insights and recommendations with the Marketing team to support continuous improvement
  • Cross-Functional Collaboration & Project Execution:
  • Manage assigned communications projects from concept through completion, ensuring timelines, approvals, and deliverables are met
  • Support internal communications needs related to company updates, employee engagement, brand awareness, and cross-functional initiatives

An individual in this position must be able to successfully perform the essential duties and responsibilities listed above, which are representative of the work performed and are not intended to be an exhaustive list of all responsibilities. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Qualifications

• Bachelor’s degree in Marketing, Communications, Creative/Professional Writing, or related field (or equivalent experience)
• 5+ years experience in Marketing copywriting field, ideally with Product Marketing background
• Excellent interviewing and…