Marketing Coordinator - Pet Industry

Marketing Coordinator: 4-Legged Kids & Cattails Lodge

Do you have the storytelling instincts of a cat plotting world domination and the relentless hustle of a dog who just heard the treat bag crinkle? Do you get a little too excited about a well-timed Instagram caption, and does the phrase "local SEO" make your heart beat faster instead of your eyes glaze over? If you just nodded along and thought "okay, they're talking to me," we need to talk.

• We're seeking a Marketing Coordinator to be the voice, the visibility, and the growth engine behind two beloved St. Louis pet brands:4-Legged Kids, St. Louis' most trusted in-home pet care service, and Cattails Lodge, our new luxury cat-only boarding lodge
• This is a two-brand job for someone who can hold two distinct voices in their head at once...one unapologetically curious and feline, one warm and species agnostic...without mixing them up.
• You'll own content, campaigns, paid ads, local outreach, and yes, you'll be the one who actually understands what "AEO" means and why it matters. If that sentence made you sit up straighter, keep reading.

• Plan and run the content calendar and posting cadence across social platforms for both brands, in each brand's own voice...no copy-paste crossover allowed.
• Build and launch paid social and Google ad campaigns, and own the numbers well enough to explain them without notes.
• Use AI tools every single day as part of how you actually work: drafting, researching, reporting, ideating, without ever letting the output sound like a robot wrote it.
• Keep our local SEO sharp and build out our AEO game, so when pet parents ask an AI assistant "where should I board my cat in St. Louis," the answer is us.
• Build real local partnerships...vets, groomers, apartment communities, rescues...the kind that pay off for years, not just for a week.
• Deliver monthly reporting that connects leads, engagement, and occupancy, and bring the story behind the numbers to your 1:1 instead of waiting to be asked.

• Salary: $55,000–$68,000/year based on experience, plus a bonus structure tied to real performance.
• Health insurance stipend
• Cell phone stipend
• Mileage reimbursement
• Recognition and bonus opportunities tied to performance
• 401K
• Generous paid time off (PTO)
• Flexible, pet-friendly workplace
• Opportunities for growth and professional development
• Direct mentorship from the CEO
• Supportive, fun, and inclusive team culture
• Our office sits inside Cattails Lodge, so you'll be working around cats daily (this only works if you genuinely love cats and aren't allergic).
• Employee discounts on boarding and pet care services
• Family-friendly policies and scheduling flexibility
• Schedule:
  
  This is a salaried role built around outcomes, not a clock. There's no guaranteed fixed start/stop time...your hours flex around when local outreach can actually be scheduled, campaign deadlines, and seasonal pushes. Some weeks look like standard business hours; others need an early morning meeting or a weekend event. The job is done when the job is done. Your bonus works when you do.

• You write clean, sharp copy without being told twice, and you can prove it. Thisrole is judged on the writing sample before anything else.
• You already live inside AI tools for your daily work, not just as a novelty, and you can talk fluently about SEO and AEO without googling the definitions first.
• You can hold two brand voices in your head without ever letting them blur...dry and confident for the cat crowd, warm and energetic for the dog crowd.
• You're self-directed. Once priorities are set, you run with them, and you bring the results back instead of waiting to be chased down.
• You don't mind picking up the phone or showing up in person. Real outreach is part of the job, not a footnote.
• You think of this as a salaried role with real ownership, not a punch-clock job. You finish what the day actually needs instead of watching for 5pm.
• You love cats and can work daily in a cat environment with direct contact. Ouroffice is inside the lodge, so this is a daily reality, not an occasional visit.
• Prior experience marketing more than one brand, product line, or location at once…