Product Marketing Manager

Ready to transform healthcare with powerful data, trusted insights, and real-world results?

At Truven,we’renot just working with healthcaredata,we’rechanging how the industry uses it to improve lives.

We areseekinga data-driven and commercially minded Product Marketing Manager focused onMarket

Scan®, Truven’s flagship healthcare analytics and real-world data platform serving the Life Sciences market. You will act as the critical link between our Product, Sales, and Marketing teams, translating complex healthcare analytics and data capabilities into compelling value propositions that resonate with biopharmaceutical companies, medical device manufacturers, and research organizations.

Market Scan® is Truven’s flagship healthcare analytics and real-world data platform, delivering one of the industry’s most trusted sources of healthcare claims, patient, provider, and treatment insights.

Market Scan enables Life Sciences organizations, medical device companies, research organizations, and healthcare stakeholders to better understand patient populations, generate evidence, evaluate outcomes, and make more informed commercial and clinical decisions.

Increase Market Scan’s footprint within the Life Sciences segment by effectively positioning and differentiating our data and analytics solutions. Partner with commercial teams to drive awareness, engagement, pipeline growth, and customer adoption.

Define and evolve Market Scan positioning, messaging, and value propositions across key Life Sciences buyer segments. Translate complex healthcare analytics and data capabilities into compelling narratives that resonate with commercial, clinical, research, and business stakeholders.

Monitor the Life Sciences landscape and adjacent markets. Gather actionable insights on market trends, competitor movements, customer needs, and regulatory changes to inform our product and marketing strategies.

Develop and maintain competitive intelligence programs focused on market trends, competitors, positioning, and differentiation. Conduct win/loss analysis to understand buying criteria, competitive threats, customer decision-making, and opportunities to improve sales effectiveness.

Define and maintain deep, actionable buyer personas across Life Sciences and research-focused audiences. Segment the market to identify high-value targets and tailor our approach to address their specific pain points and goals.

Partner with Product Management to develop go-to-market strategies and launch plans for new Market Scan products, capabilities, enhancements, and innovations. Coordinate cross-functional activities and measure adoption and business impact.

Serve as a strategic partner to Sales and GTM teams. Develop messaging frameworks, competitive battle cards, presentations, sales enablement materials, and customer-facing content that improve sales effectiveness, shorten sales cycles, and increase win rates.

Accelerate the uptake of new features and existing products among current Life Sciences clients through targeted lifecycle marketing, customer communications, and value-driven messaging.

Act as the voice of the market and customer, helping internal stakeholders better understand buyer needs, industry dynamics, and emerging opportunities within healthcare analytics and real-world data.

• 8+ years of B2B product marketing experience, preferably supporting healthcare analytics, healthcare data, Life Sciences technology, SaaS, or Real-World Data solutions.
• Proven success driving product positioning, go-to-market strategy, competitive differentiation, sales enablement, and revenue growth.
• Experience partnering closely with Product Management, Sales, Customer Success, and Marketing teams to drive business outcomes.
• Deep understanding of the full marketing and sales funnel – you know what it takes to partner across product…