Senior Product Marketing Manager

The Company:

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.

We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.

That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check out our brands:

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The Opportunity:

We're launching a new A new ecosystem at the intersection of wellness and technology, with a connected product, hardware and software, built to help people take an active role in their own health rather than simply measure it. The Senior Product Marketing Manager owns the positioning, messaging, and product narrative behind that launch.

Your job is to definewhowe'refor,what matters to them, howwe're-different, and whywe're credible, then turn that into messaging that can beexecutedagainst.

You'llwork cross-functionally to translate insight into product messaging, and with commercial,growthand

Marketing to keep the story consistent from first impression through membership.

It's a hands-on role.

• Own Positioning & the Value Proposition:
  Defineand maintain the value proposition and positioning for anewbrand and connected wellness ecosystem, covering who it's for, what it solves, why it's different, and why it's credible, in support ofthe category thesis set by leadership rather than defining it.
• Ground It in Evidence:
  Run market, competitive, and customer research to pressure-test positioning, and keep claims tied toreal evidence rather than over-promising.
• Be the Voice of the Market:
  Represent the customer, competitor, and category perspective in commercial decisions, and keep the value proposition sharp as the market responds.

• Own the Messaging Architecture:
  Develop the core messaging spine: the value proposition, message hierarchy, approved terminology, and competitive comparisons.
• Build the Proof System:
  Create the evidence structure that makes a bold brand claim credible, covering how the product works, what backs it up, and how to answer questions on accuracy, privacy, and comparisons.
• Equip Partner Teams:
  Package positioning into reusable language and guardrailspartner teams execute against:narrative foundationsfor Content and PR, audience guidance for GTM, and post-purchase language for CX.

• Own Launch Messaging:
  Own product and featurelaunch messaging, including release narrative, naming inputs, and launch copy foundations, whileGTM Marketing owns launch strategy, channels, and performance.
• Translate Research into the Product Story:
  Work with UX Research and Behavioral Science to turn user insight into product messaging, benefit framing, and onboarding language; product and science ownershipstayswith those teams.
• Support the Membership Value Story:
  Help articulate how subscription value lands across onboarding, activation, and membership, supplying the language partner teams use while GTM and Growth own segmentation, targeting, and lifecycle execution.

• Education
  :
  Bachelor's degree required. Masters/MBA or advanced degrees nice to have.
• Experience
  :6+ years in product marketing, positioning, or lifecycle messaging for consumer (B2C) brands, with hands-on direct-to-consumer (DTC) experience. DTC, health & wellness, and SaaS or subscription backgrounds are strongly preferred.
• New Brand & Product Launch:Proven track recorddefining a differentiated value proposition and taking anewbrand or product to market. Experience building a consumer…