Marketing Manager, Email & Direct Mail

Job :292698
Location Name: CA-FSC SF Off (0174)
Address: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US)
Job Type: Full Time
Position Type: Regular
Job Function: Marketing
Work Location: Hybrid - San Francisco

At Sephora, beauty is about feeling seen, valued, and empowered, individually and collectively. It is connecting deeply with others, celebrating diversity and inclusivity, unlocking your potential, and making a difference every day. Together, we belong to something beautiful.

Your Role at Sephora:Ready for a career glow up? As Marketing Manager, Email & Direct Mail
, you'll be the driving force behind high-impact email and direct mail campaigns that connect millions of clients to the beauty they love. The work you do will impact beauty, as you shape personalized, data-driven communications that fuel omnichannel sales and long-term loyalty. You'll manage a team that's united in beauty, supported by those who are equally passionate about delivering best-in-class client experiences across every touchpoint.

• Own the strategy, execution, and optimization of complex email and direct mail campaigns supporting Haircare and Promotional programs
• Lead personalization activation strategies to drive channel innovation and deliver highly relevant client experiences
• Define and refine audience targeting strategies to ensure clients receive engaging, timely messages
• Collaborate with Email Marketing Operations to QA emails, ensuring flawless content, linking, and tracking
• Ideate and recommend testing plans in partnership with the retention team and cross-functional partners
• Support the Senior Manager in identifying channel opportunities, technical requirements, and actionable optimizations
• Optimize direct mail circulation and targeting to improve campaign efficiency and ROI
• Analyze email performance across all KPIs to inform campaign strategies and surface key trends
• Consolidate and socialize wins, test results, and future recommendations with stakeholders
• Monitor email industry trends and innovation to maintain best-in-class performance

• 4+ years of experience in email and digital marketing, retail preferred
• 3+ years of strong understanding of email best practices, including segmentation and personalization
• Bachelor's degree in Marketing or a related field
• Proven ability to manage multiple high-visibility programs in a fast-paced, deadline-driven environment
• Strong strategic and analytical skills, with experience using reporting tools to drive action
• High attention to detail with excellent organizational and project management capabilities
• Excellent written, verbal, and presentation skills with proficiency in Microsoft Office (PowerPoint, Word, Excel)
• Ability to collaborate cross-functionally and navigate ambiguity across teams, projects, and priorities #LI-AZ1

The annual base salary range for this position is $- $ The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job.

Individuals employed in this position may also be eligible to earn bonuses.

This job will be posted for a minimum offivedays.

• Caring Community.You’ll collaborate with teammates who are equally passionate about innovatinganddrivingthe industry forward – together, united in beauty.
• Fulfilling Path.Your career transformation starts here, with opportunities that…