Segment Market Manager

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Founded in 1920, Eastman is a global specialty materials company that produces a broad range of products found in items people use every day. With the purpose of enhancing the quality of life in a material way, Eastman works with customers to deliver innovative products and solutions while maintaining a commitment to safety and sustainability. The company’s innovation-driven growth model takes advantage of world-class technology platforms, deep customer engagement, and differentiated application development to grow its leading positions in attractive end markets such as transportation, building and construction, and consumables.

As a globally inclusive company, Eastman employs approximately 13,000 people around the world and serves customers in more than 100 countries. The company had 2025 revenue of approximately $8.8 billion and is headquartered in Kingsport, Tennessee, USA. For more information,  .

The SMM (Platform Leader), Easta Pure™, is responsible for strategy development and execution that lead to sustained profitable growth for Eastman.

The role specifically translates the business strategy into market segment plans that are implemented via a cross-functional team. The role drives execution of the plan for the business down to an operational level via the cross-functional team. The role has accountability for sales, variable and gross margin, and earnings growth for the assigned segments based on the strategic intent of those segments.

If you know the semiconductor materials space and you're passionate about driving a high growth innovations platform and owning results, this is a high-visibility role with real ownership.

This role has experienced strategic marketing (MDM) direct reports, and reports to the Marketing Director, Innovation Platforms, for Additives and Functional Products, one of Eastman’s four publicly reported business segments.

Build a market fact base on semiconductor trends, technology node shifts, competitive moves, and regulatory trends - and use it to shape a clear multi-year strategy. Define and strategically sequence where we play and how we win, by technology, application, geography, offers, and customer segments.

• Responsible for driving the strategic market planning process for the business.
• Develop, manage, and implement the market segment plans for the assigned segments within the business.
• Understand the end market needs and define the value propositions for offers within the segment.
• Collect and understand market data, insights and needs through direct interactions with customers, industry associations, market data sources (e.g., market publications, reports) and relevant conferences and trade shows.
• Develops a clear picture of the competitive situation through market research. Identifies market gaps and opportunities for new offer development.
• Monitor market data/trends to report on business conditions and end segment performance at a regular cadence.
• Develop and prioritize strategic focus.
• Identifies and quantifies the most attractive and profitable market segment opportunities for the business. Builds relevant market segment plans, value propositions and offers to serve those segments.
• Develops appropriate value propositions and offers using present and future product portfolios from the customer and market unmet needs.
• Together with the cross-functional market segment team, identifies and prioritizes new projects for new product and application developments.
• Responsible for the total portfolio of new projects aligned to the assigned segments, including the strategic quantification of the portfolio.
• Deliver, capture, and maintain value.
• Drives adoption in the market segment of Eastman offers through coordinated market segment campaigns with marketing communication managers.
• Ensures the right growth or new product and application development projects are in the portfolio to remain competitive at a market segment level to capture and maintain segment value. Works closely with product management team to align on product portfolio strategy.
• Establishes and manages the pricing and margin guidance for…