Marketing Manager

Location: Northern

# Marketing Manager Decision HR
- St Petersburg, FL ;
Remote
- Saint Petersburg, FL 33701## Description
** COMPANY VALUE STATEMENTS
** Choose Your Attitude Make Someone's Day Be Present Have Fun
** POSITION SUMMARY
** The Marketing Manager leads DecisionHR's internal marketing function, overseeing brand management, digital presence, email marketing, social media, sales enablement, event support, and cross-departmental communications. This is the company's primary marketing leadership role, responsible for translating the VP of Products and Services' strategic vision into a coordinated marketing operation that supports business growth, client retention, and organizational communication.

The Marketing Manager directly supervises the Marketing Specialist and serves as the central point of contact for all marketing-related needs across Sales, HR, Benefits, Client Experience, Operations, Facilities, and Fulfillment. This role requires a hands-on generalist marketer who is equally comfortable developing a brand campaign, writing and publishing a blog post, building and sending an email campaign in Brevo, ordering supplies for a sales event, and briefing an ad vendor -- all in the same week.

Creativity, organization, and cross-functional partnership are the hallmarks of success in this position.
** ESSENTIAL FUNCTIONS
**** Brand Management & Company Marketing
*** Own and protect the DecisionHR brand across all internal and external channels; ensure brand standards, messaging, and visual identity are applied consistently across all marketing materials, platforms, and communications.
* Develop and execute DecisionHR's company marketing strategy in partnership with the VP of Products and Services, covering brand awareness, thought leadership, client retention communications, and PEO and insurance broker communications.
* Build, manage, and execute email marketing campaigns using Brevo, including client newsletters, prospect nurture sequences, broker communications, and re-engagement campaigns targeting lost clients; oversee the Marketing Specialist's contributions to email production and scheduling.
* Plan and manage the marketing calendar, coordinating campaigns, content initiatives, and promotional activities across departments and channels throughout the year.
* Track and report on marketing performance metrics; present results and recommendations to the VP of Products and Services on a regular cadence.
** Digital Marketing & Website Management
*** Own and manage the DecisionHR public-facing website: personally make and oversee routine content and page updates including blog posts, newsletter content, and client success stories; coordinate with external web vendors or developers for technical needs; and ensure the site consistently reflects current messaging, offerings, and brand standards.
* Plan, create, and schedule content for DecisionHR's social media platforms; monitor engagement, respond to comments as appropriate, and grow the company's digital presence and professional reputation.
* Manage paid digital advertising placements including job ads, company awareness campaigns, and social media-sponsored content; partner with the VP of Products and Services on ad strategy and budget allocation.
* Monitor SEO performance and digital analytics; use data to inform content decisions and identify opportunities to improve online visibility and engagement.
** Sales Enablement & Event Support
*** Partner closely with the Sales team to develop and maintain marketing collateral, pitch decks, proposal templates, leave-behinds, and other client-facing materials that support the sales process.
* Research, source, and manage ordering of branded materials, promotional items, and event supplies for sales events, conferences, trade shows, and client meetings; coordinate logistics with the Facilities and Fulfillment team.
* Maintain an organized inventory of marketing materials and branded merchandise; proactively monitor stock levels and reorder as needed to ensure the sales team is never without materials.
* Support planning and coordination of company-sponsored events, client appreciation activities, and trade show participation.
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