Director of Social Media

Director of Social Media

Conservation International protects nature for the benefit of humanity. Through science, policy, fieldwork, and finance, we spotlight and secure the most important places in nature for the climate, biodiversity, and for people. With offices in 30 countries and projects in more than 100 countries, Conservation International partners with governments, companies, civil society, Indigenous peoples, and local communities to help people and nature thrive together.

Conservation International (CI) is seeking an experienced and results-driven Director of Social Media to lead the organization’s global social media strategy. This role requires a proven track record in designing and executing social media campaigns that grow brand awareness, engage new audiences, and deliver measurable results. Reporting to Managing Director, Brand Activations, the Director will develop and implement CI’s social media initiatives, working across the organization to create compelling, social-first content that showcases CI’s mission and impact.

A key focus will be on reaching and engaging new audiences, including donors, ensuring CI’s voice resonates beyond traditional channels to build a broader base of support for conservation. This position will play a critical role in positioning CI as a leader in the global conversation on nature. Social media is integral to CI’s work, from raising awareness of its impact in the Americas, Asia, Europe, and Africa to spotlighting solutions for climate, oceans, and biodiversity and mobilizing support for our work.

This role offers the opportunity to leverage social media to tell powerful stories, connect with diverse and new audiences, and drive meaningful global impact for nature.

• Create and implement an innovative, organization-wide social media strategy in collaboration with global teams and field programs to promote Conservation International’s mission and impact globally. Drive year-over-year growth in key social media performance indicators, including follower growth, engagement rates, video views, and website traffic from social channels.
• Craft and deliver compelling digital storytelling to engage new and existing audiences across platforms, inspiring them to take action for nature and increasing awareness of CI’s work. Grow qualified audiences across priority platforms and increase engagement rates through compelling storytelling, community management, and platform-native content. Partner with teams to support donor acquisition, donor engagement, advocacy, and integrated campaign objectives through social media channels.
• Partner with leaders, conservation professionals, and field programs to enhance digital storytelling capabilities and effective social media use across the organization.
• Work with the Marketing and Communications team to integrate social media into brand development, issue management, and earned media strategies for a cohesive organizational voice.
• Establish and manage a comprehensive social media measurement framework, including dashboards, reporting cadences, and performance benchmarks. Analyze platform, audience, and content performance data to optimize integrated social campaign strategies and drive continuous improvement. Provide monthly and quarterly reports that demonstrate contribution to organizational objectives, including awareness, engagement, website traffic, lead generation, and fundraising outcomes where applicable.
• Oversee day-to-day social media operations, ensuring consistent and high-quality content that aligns with CI’s mission and values. Ensure platform health through audience responsiveness, quality assurance, content governance, and reputation management.
• Serve as the organization's social media lead during issues management and crisis communications situations. Provide expertise on social media responses during issue management and crises, ensuring alignment with organizational values and tone.
• Other duties as assigned by supervisor.
• The position will require some international travel.
• The position requires the ability to work non-traditional and…