Sr. Product Marketing Manager

Interplay Learning, the leader in immersive learning for the skilled trades, now includes Industrial Training International (ITI), the global leader in specialized industrial learning solutions.

Leveraging instructor-led training, online simulations, AI, and VR, Interplay helps organizations and educational institutions upskill faster, reduce risk, and increase operational readiness. With nearly 600,000 people trained, Interplay is shaping the future of workforce development, building better c areers and better lives. Visit  to learn more.

• 2026 & 2025, Forbes, America’s Best Startup Employers
• 2026 & 2025, Inc. 5000, Fastest-Growing U.S. Companies
• 2024, Best Midsize Places to Work In Austin
• 2024, Facilities net Readers' Choice Award Winners for Software
• 2024, AHR Expo Innovation Awards Winners for Software

At Interplay, we love what we do
. We embrace our daily challenge to push technological limits to invent better ways to make learning easier and training more powerful. We attract passionate people and invite spirited discourse
. We celebrate that our jobs fit our lives
, not the inverse. We are uncompromising in our belief that together: we can build better training, build better careers and build better lives for customers and our team.

Interplay uses AI to support the recruiting/hiring process, but all hiring decisions are made by humans.

The Senior Product Marketing Manager plays a critical role in shaping go-to-market strategy, strengthening product positioning, and driving business growth. This individual is responsible for deeply understanding customer needs, market trends, and key industries/sub-industries to position products effectively and create compelling narratives.

The Senior Product Marketing Manager partners cross-functionally with Product, Sales, CS, and Marketing teams to develop messaging and content, launch new products and features, fuel demand gen campaigns, and enable sales teams with the resources they need to succeed.

Applicants should have 6+ years of product marketing experience , including hands-on experience with buyer personas, product positioning and messaging, sales enablement, product launches, and go-to-market strategy.

• Career development in a dynamic, high growth environment
• Passionate, collaborative team

• Own market and buyer intelligence: Develop deep expertise in our Commercial markets, buyers, competitive landscape, and industry trends. Translate those insights into buyer personas, differentiated positioning, messaging, and product strategy.
• Lead go-to-market strategy: Develop and execute GTM plans for product, feature, and industry launches, aligning Product, Sales, Customer Success, and Growth around audiences, messaging, enablement, and success metrics.
• Drive sales enablement and revenue impact: Build the tools, content, training, and insights Sales and Customer Success need to effectively position our products and win business. Partner with Demand Generation to create campaigns that drive awareness, pipeline, and adoption.
• Build industry thought leadership: Develop and execute opportunities across webinars, conferences, speaking engagements, bylined content, PR, and industry awards to strengthen Interplay's position and credibility in the market.
• Create compelling marketing content: Develop presentations, talk tracks, collateral, and other content that clearly communicate product value and resonate with target audiences across the buyer journey.
• Measure, learn, and optimize: Track market, content, campaign, and enablement performance to identify opportunities, refine our approach, and maximize marketing ROI.

• Exceptional writer with previous product marketing experience
• Strategic thinker with the ability to execute
• Analytical mindset
• Cross-functional collaborator
• Adaptive personality, highly organized and self-motivated, taking ownership and delivering results

• 6+ years of product marketing experience , including hands-on experience with buyer personas, product positioning and messaging, sales enablement, product launches, and go-to-market strategy.
• 5+ years developing product marketing content and sales assets , including buyer personas, presentations, product collateral, white papers, ebooks, reports, eGuides, and sales briefs.
• Proven experience owning go-to-market strategy for B2B SaaS products , from market and buyer insights through positioning, launch planning, enablement, and measurement.
• Exceptional written and verbal communication skills , with the ability to translate complex technology and business concepts into clear, compelling value propositions and communicate effectively with audiences ranging from customers to executive leadership.
• Strong analytical and strategic thinking , with demonstrated ability to use market, customer, and business data to inform decisions and measure marketing impact.
• Experience working in a B2B SaaS or similar technology environment , partnering…