Senior Manager - Communications

Company Description

Covista is America's largest healthcare educator, serving more than 97,000 students and supported by a community of 385,000 alumni across five accredited institutions. Through personalized, tech-enabled education powered by 10,000 faculty and colleagues, Covista expands access to healthcare careers and addresses the U.S. healthcare workforce shortage ista is the parent company of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine and Walden University.

Our colleagues come from a wide range of backgrounds, business, academia, healthcare, government and nonprofits, and are part of a culture where doing exceptional work and making a meaningful difference for students and society aren't separate goals—they're one and the same. This means creating an environment where colleagues can develop new skills, build careers that match their ambitions and see the tangible impact of their work on healthcare education and workforce development.

Colleagues who deliver results and embrace new tools to work smarter are valued for their contributions. But what makes working at Covista distinctive is our impact. Our faculty and colleagues don't just support healthcare education—they shape it. This isn't abstract purpose work. It's solving real problems for real people in real communities while advancing careers. We operate on a hybrid schedule with four in-office days per week (Monday-Thursday).

This approach enhances creativity, innovation, communication, and relationship-building, fostering a dynamic and collaborative work environment.

This position is responsible for the oversight, development and execution of comprehensive communications strategies to achieve business growth objectives by enhancing the image and reputation of the institution and its brand among students, colleagues, alumni, strategic partners, the healthcare industry and the community. The communications manager is responsible for ensuring overall consistency, clarity and alignment of internal communications. This position will also work directly with the institution marketing director and vertical communications director to develop and deliver an evolving internal communications strategy through a range of channels by defining goals and program planning, conducting detailed audits and assessment of internal audiences, and drafting and developing required written communications to support key internal stakeholders.

• Lead, train and motivate a team of communications professionals in planning, developing and executing comprehensive communications plans to support business objectives.
• Create and cultivate relevant, engaging content that elevates the brand and drives leads through email nurture, blog posts, eBooks/eGuides, infographics, articles and presentations.
• Support the establishment and maintenance of continual improvement to ensure aligned, proactive and effective internal communications processes institution-wide.
• Partner with key functional areas to implement coordinated and planned communications and to provide oversight of all communications to ensure consistency of messaging and alignment with defined institutional objectives.
• Outline, research and draft/develop multifaceted communications plans including but not limited to University-wide updates, program launches, academic policy for curriculum updates, leadership transitions, issues/crisis management and major events/sponsor ships.
• Partner with the social media and external communications teams to drive engagement and ensure consistency of messaging across channels and audiences.
• Support executive management by drafting and/or editing communications as needed.
• Manage and develop the thought leadership platform, elevating the institution as a thought leader and builds a beacon brand within the healthcare/education industry, especially across social media platforms.
• Implement and maintain the company’s brand standards.
• Manage internal communications specialists as required, in consultation with the institution marketing director and vertical…