Global Marketing Director

Who We Are:

Roark is a premium Adventure Lifestyle brand. Working within the Outdoor, Surf, and Lifestyle channels and offering product that performs without jeopardizing style. Always inspired by the journey. Roark has a collaborative and fast-paced environment where operational excellence directly supports brand growth and customer success.

The Global Marketing Director leads the Roark marketing function across every channel and every market. You set the brand vision and you run the process that delivers it. This role requires both: a clear point of view on where the brand is going in the adventure-lifestyle space and the operational command to get it there season after season.

You own marketing's seat in the 18-month GTM process, working alongside product, merchandising, planning and sales leaders. Every brand asset the company produces flows through your team and carries your approval: campaign, ECOM, owned retail, wholesale, media, social, PR and athlete. You are accountable for the quality of the work, the timing of the work, and the budget behind it.

You lead a team of four:
Marketing Manager, Art Director, a contract Community Manager, and an Athlete Manager. You report to the Founder and Chief Brand Officer, and you carry the brand strategy into the rooms where the commercial plan is set.

We are looking for someone experience in brand marketing who has run a team, held an organization to a GTM calendar, directed campaign production, and can speak with equal command about DTC and Wholesale distribution. The seat rewards vision matched by command of the operating detail: a brand steward who holds a high creative bar, values the GTM process, develops the people who report to them, and has the credibility to lead peers who do not.

Deep working knowledge of and credibility within the adventure travel, surf, run, climb and trail communities is essential to this role.

• Own the Roark brand strategy: positioning, seasonal narrative, franchise focus, category priorities, and the consumer targets behind them. Translate strategy into a marketing plan the team and the business can execute.
• Set the annual and seasonal marketing plan against the commercial plan. Know the number each channel carries and build marketing behind it.
• Own the brand book and brand guidelines. Approve how Roark is expressed in every market, by every internal team, and by every external partner.
• Bring consumer, category and competitive insight into product and merchandising conversations early enough to influence the line.
• Evaluate opportunities against long term brand equity while managing near term revenue. gains

• Own marketing's seat in the 18-month GTM process. Represent marketing at every gate from line planning and adoption through sell in and consumer launch.
• Set and hold the seasonal GTM calendar. Approve the critical path, arbitrate conflicts between channels, and make the call when a date moves.
• Write and approve the seasonal go to market brief that creative, copy, ECOM, retail and sales all execute from.
• Lead seasonal kickoff and launch readiness reviews with product, merchandising, planning, sales, ECOM and retail leadership.
• Hold the organization accountable to the process. The GTM calendar is the operating document for the brand, not a marketing artifact.

• Own the creation of all Roark brand assets: seasonal campaign photography and film, product imagery, catalogs, look books, line sheets, account presentations, in store and window graphics, trade show and event materials.
• Manage the Art Director on creative output. Set the brief, review the work, approve the final. You are the last brand approval on everything that ships.
• Own asset distribution against the GTM calendar globally: media and press, social, PR, influencer and athlete, ECOM and site, email and SMS, paid, owned retail, wholesale partner portals, and drop ship partners.
• Own media relationships and the PR program. Set the earned media strategy and the seasonal press calendar, and approve the assets and messaging that go out.
• Own asset governance: naming conventions, rights and usage, versioning, and a single approved DAM library that every channel and partner pulls from.

• Partner with ECOM leadership on the site and digital marketing plan: launch calendar, merchandising stories, email and SMS, paid media, and content built to convert.
• Own the brand layer of DTC. How the campaign shows up on site, in email, in social and in paid, and whether it reads as one brand.
• Own the owned retail marketing program: seasonal windows, retail pathway visuals and in store storytelling, floor set support, store communication, openings and local activation.
• Review DTC performance monthly with ECOM and retail, and carry what you learn into the next seasonal plan.

• Own the seasonal sell in Playbook: line sheets, brand and…