Paid Social Manager

Description

The Paid Social Manager is responsible for leading the execution and optimization of the brand's paid social and national media campaigns. Reporting to the Senior Omnichannel Manager, this role will be responsible for driving customer acquisition, household penetration, revenue growth, and brand awareness through data-driven media planning, audience targeting, and performance optimization aligned with NYM's business objectives.

At Not Your Mother’s Haircare, we exist to do hair differently. We create life-tested clean haircare for every strand and season, designed to take on real hair needs, from volume and hydration to frizz control and definition, without over complicating your routine

Our team moves fast, thinks big, and isn’t afraid to challenge the expected. We believe the best ideas come from collaboration, curiosity, and people who bring fresh perspectives to the table. Whether we’re launching innovation, building community, or creating culture-driving moments, we do it with intention, creativity, and a little bit of edge.

As we continue to grow, we’re looking for a Paid Social Manager to help shape what’s next for the brand. If you’re passionate about innovation, energized by collaboration, and excited to make an impact, you’ll fit right in.

Our culture is rooted in the values that guide everything we do. We lead with LOVE FOR ALL by creating a workplace where individuality is celebrated, and everyone feels empowered to show up as themselves. We encourage our team to MAKE YOUR MARK by taking initiative, owning ideas, and pushing work forward with confidence. And we continue SHAKING THINGS UP by embracing change, staying curious, and never settling for ordinary.

While this position has no direct reports, the role will collaborate with external agency partners and work cross-functionally with internal teams.

• Lead paid social strategy development in partnership with Sr. Manager and media agencies to develop & oversee execution across paid Meta, Tik Tok, and emerging platforms.
• Monitor campaign performance and recommend optimizations to improve efficiency & incrementality
• Stay up-to-date on industry trends and competitor activity to make content recommendations and optimizations
• Lead the development of creative briefs for upper funnel paid media campaigns (audio, CTV, OOH, etc.)
• Manage social content workstream with agency to ensure assets are developed to meet campaign goals for both Tik Tok & Instagram
• Maintain social budget updates, monitor spend/pacing to make sure monthly budgets are accurate, and track invoices
• Recommend test & learn opportunities on new social platforms and new upper funnel media tactics
• Work closely with Organic Social team to gain insights and on performance to inform paid strategies
• Mentor junior team members and contribute to culture of inclusivity, collaboration, and performance

• Lead monthly reporting on paid social & national KPIs against brand goals
• Monitor sentiment of paid social ads and report on trends & insights
• Use data to optimize future creative and media mix strategies

• Platform & media expertise in Meta, Tik Tok
• Experience in upper funnel/National media execution
• Strong analytical & critical thinking skills
• Strong organizational and project management skills with exceptional attention to detail.
• Exceptional written and verbal communication skills.
• Proficiency in Microsoft Office (Excel and Powerpoint)
• Analytical mindset with the ability to interpret performance metrics and make data-driven decisions.

• Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field.
• 4-6+ years of experience in digital marketing, brand marketing, website management, or social commerce.
• Experience managing Tik Tok Shop or other social commerce platforms.
• Experience managing website content through a CMS (Shopify or similar platform preferred).
• Understanding of SEO fundamentals and a strong interest in Generative Engine Optimization (GEO) and AI-powered search.
• Experience with Google Analytics…