Marketing & Community Engagement Manager

The Rail | Lexington, Kentucky

Position Title: Marketing & Community Engagement Manager

Location: Lexington, KY

Employment Type: Full-Time

The Marketing & Community Engagement Manager is responsible for building The Rail's brand presence throughout Central Kentucky through grassroots marketing, community partnerships, strategic promotions, and audience development initiatives. This role serves as the public face of The Rail in the community and is responsible for driving ticket sales, increasing venue awareness, and creating meaningful relationships with local businesses, organizations, influencers, media outlets, and community leaders.

This is not a desk job. The ideal candidate is highly outgoing, relationship-driven, and passionate about being actively involved in the community. They thrive on networking, attending events, building partnerships, and finding creative ways to connect The Rail with new audiences.

• Own the marketing strategy and execution for all shows and tours at The Rail
  , from initial announcement through show day and post-show.
• Develop individual marketing plans based on artist, genre, audience, market, ticket sales, timing, and budget.
• Build comprehensive marketing campaigns utilizing digital advertising, social media, email, radio, television, print, outdoor, grassroots, partnerships, promotions, influencers, and other relevant channels.
• Work closely with corporate marketing, ticketing, production, and talent teams to ensure campaigns are executed effectively and on schedule.
• Conduct post-show analysis and identify opportunities to improve future campaigns.

• Serve as an ambassador for The Rail throughout Lexington and surrounding communities.
• Develop and maintain relationships with local businesses, chambers of commerce, universities, nonprofits, tourism organizations, sports organizations, and community leaders.
• Attend community events, networking functions, festivals, trade shows, and public gatherings on behalf of The Rail.
• Identify partnership opportunities that increase awareness and drive attendance.

• Develop and execute street-team and grassroots marketing campaigns.
• Coordinate flyer distribution, poster placement, table promotions, and community outreach efforts.
• Organize promotional appearances and ticket giveaways.
• Create unique marketing activations that generate buzz and engagement.
• Build partnerships with local retailers, restaurants, bars, gyms, coffee shops, etc.

Ticket Sales & Audience Development

• Drive ticket sales through local partnerships and promotional campaigns.
• Develop group sales opportunities and community ticket programs.
• Build relationships with local employers and organizations to create bulk ticket opportunities.
• Identify new audiences and market segments for venue programming.
• Monitor sales trends and recommend marketing initiatives to increase attendance.

• Increase visibility of The Rail throughout Central Kentucky.
• Manage local media relationships and community outreach efforts.
• Coordinate interviews, media opportunities, and public appearances.
• Represent The Rail at community meetings and industry events.
• Build relationships with influencers, content creators, and local personalities.

• Run venue social media
• Capture photos, videos, and community-focused content while attending events.
• Assist in promoting concerts, private events, sponsor ships, and venue initiatives.
• Identify local social media opportunities and partnerships.
• Help amplify venue messaging across community channels.

• Assist in securing local sponsor ships and promotional partners.
• Develop mutually beneficial marketing relationships with community organizations.
• Create partnership packages that provide value to both The Rail and partner organizations.
• Track partnership performance and ROI.

• Attend concerts, private events, and community functions as a venue representative.
• Engage with guests, artists, sponsors, and community partners.
• Ensure The Rail maintains a visible…