Senior Field Marketing Specialist

Technology is our how. And people are our why. For over two decades, we have been harnessing technology to drive meaningful change.
By combining world-class engineering, industry expertise and a people-centric mindset, we consult and partner with leading brands from various industries to create dynamic platforms and intelligent digital experiences that drive innovation and transform businesses.
From prototype to real-world impact - be part of a global shift by doing work that matters.

The Senior Field Marketing Specialist is responsible for planning, executing and optimising integrated marketing programs that strengthen brand awareness, drive demand and support revenue growth across diverse industries across EMEA. A fast-paced role, you will work closely with many business stakeholders such as Sales, Industry Advisors and the Partnerships team in a dynamic global marketing function. Together, we will take great pride in orchestrating engaging campaigns, ABM, and curated event experiences for our clients.

As the ultimate partner for Sales, the ideal candidate is a strategic marketeer with strong execution capabilities, commercial acumen and proven experience in delivering measurable marketing outcomes in a B2B technology or professional services environment. The successful candidate will also have a real passion for client engagement and a tenacious energy to design and execute diverse programs and experiences that truly deepen our clients trust in Endava.

Field Marketing Strategy & Execution

• Develop and execute regional field marketing plansfor North America,aligned with Endava's commercial priorities and business objectives.
• Design integrated marketing campaigns that combine digital marketing, events, content, ABM,andpartnermarketingto engagethe C-Suite audience across our clients.
• Collaborate with Sales leadership toidentifytarget accounts, market opportunities, and campaign priorities, partnering with the global marketing function to execute.
• Tailor global marketing initiatives to regional market needswhereappropriatewhilemaintainingbrand consistency.
• Ensure marketing activities align with industry,account and regional growth strategies.
• Optimise all marketing activities and programs to ensure strong demand and pipeline generation and ROI industry benchmarks are achieved.

Sales & Stakeholder Collaboration

• Build strong relationships with regional Sales leaders, Client Partnersand Industry  leaders.
• Act as the primary marketing advisor forteams across North America and the partner that helps Sales drive conversion of MQLs into closed won business.
• Align marketing investments with commercial priorities and business development objectives.
• Support executive engagement programs and strategic client initiatives.
• Whilst accountable for North Americamarketing,you’llenjoy being an active member of the global marketing community, provideexpertiseand input that shapes global campaigns and ABM initiatives.
• Share and contribute to marketing best practice globally, such as AI-enabled execution, curating VIP client experiences etc.

Distinct accountabilities across EMEA will include:

• Campaign Management:
  
  Play a key role in helping to design global campaigns, agree target accounts with sales, provide regional adaptations in messaging/content and orchestrating the hand-off of leads to Sales to drive conversion.
• Business Development Resources/Agency:
  
  Working with our global marketing function, you will play a critical rolein managing the hand-over of BANT verified leads to your Sales colleagues, supporting them on follow-up and reporting back to the team and agency on the lead quality to ensure maximum ROI.
• ABM:Joining forces with our global marketing team, as we scale our 1:1,1:few,1:manyABM model globally, you will play a critical role in account selection, ABMactivationand personalised content.
• Events: Global, Regional Partner and Industry Eventsas Curated Experiences:
  
  Endava has a significant presence across key partner and industry events globally. For Global events, you will partner with our global team to orchestrate and execute these events in the North Americaregion. For regional events, you will lead the event…