Senior Director, HCP Strategy & Content
Listed on 2026-08-18
-
Marketing / Advertising / PR
Marketing Communications -
Healthcare
- United States
- Pennsylvania
- Collegeville - United States
- New York
- New York City
We’re in relentless pursuit of breakthroughs that change patients’ lives. We innovate every day to make the world a healthier place.
To fully realize Pfizer’s purpose – Breakthroughs that change patients’ lives – we have established a clear set of expectations regarding “what” we need to achieve for patients and “how” we will go about achieving those goals.
Pfizer offers competitive compensation and benefits programs designed to meet the diverse needs of our colleagues.
Own the commercial relationships, content, and field strategy that turn a launch into prescribing behavior. You'll build HCP-facing work with enough clinical and commercial credibility that the field trusts it and payers respect it, and set the standard for how this category earns physician preference.
Key Responsibilities- HCP commercial strategy and value proposition
- All HCP-facing content, materials, and messaging for the franchise
- Medical education strategy and peer-to-peer engagement programs, in partnership with Medical Affairs
- HCP field enablement: arms the field with everything it needs to be effective
- HCP segmentation, targeting strategy, and prescribing behavior tracking against goals
- Partnership with enterprise Sales on field execution and messaging pull-through
- Can build HCP-facing strategy and content with enough clinical and commercial credibility that the field trusts it and payers respect it
- Leads without owning the sales organization: sets field strategy and enablement that Sales executes, which takes influence rather than authority
- Coach and develop content and strategy talent as the team builds out
- Bachelor's degree required; advanced degree preferred
- 12+ years of experience in HCP marketing, brand strategy, or commercial content leadership in pharma or biotech
- Demonstrated experience building HCP segmentation and targeting strategy tied to prescribing outcomes
- Experience partnering with a national or regional sales organization on field execution
- Track record building brand ideas and campaigns that HCPs remember, not just materials they receive
- Medical education or peer-to-peer program experience
LAST DAY
TO APPLY:
08/28/2026
The annual base salary for this position ranges from $ to $. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 22.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life’s moments.
Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site – U.S. Benefits | (usca). Pfizer compensation structures and benefit packages are aligned based on the location of hire.
The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Own the commercial relationships, content, and field strategy that turn a launch into prescribing behavior. You'll build HCP-facing work with enough clinical and commercial credibility that the field trusts it and payers respect it, and set the standard for how this category earns physician preference.
Key Responsibilities- HCP commercial strategy and value proposition
- All HCP-facing content, materials, and messaging for the franchise
- Medical education strategy and peer-to-peer engagement programs, in partnership with Medical Affairs
- HCP field enablement: arms the field with everything it needs to be effective
- HCP segmentation, targeting strategy, and prescribing behavior tracking against goals
- Partnership with enterprise Sales on field execution and messaging pull-through
- Can build HCP-facing strategy and content with enough clinical and commercial credibility…
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