Lead Market Research & Analysis

Location: Northern

## Lead Market Research & Analysis Apply remote type:
Office Worker (NOT Remote) locations:
Dallas, Texas:
Atlanta, Georgia:
USA:

CA:

El Segundo / 2240 E Imperial Hwy - Adm:2240 E Imperial Hwytime type:
Full time posted on:
Posted Yesterday time left to apply:
End Date:
August 24, 2026 (9 days left to apply) job requisition :
R-119095
** About AT&T:
** At AT&T, we are redefining the future of connectivity. Our passion lies in serving our customers by delivering products and services that foster meaningful connections, enhance lives, and empower millions to share the stories and experiences that matter most. Our corporate teams thrive on innovation and are dedicated to transforming our business in areas like marketing, finance, and beyond. Join us and bring your bold ideas to help shape the future.
** About the Marketing & Growth Organization:
** The Marketing & Growth Organization serves as AT&T’s marketing engine, driving sustainable growth by championing our customers, captivating them with innovative products, services, and experiences, and building a culturally relevant, beloved brand. We pride ourselves on expertise, simplicity, and inspiration in everything we do.
** This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered.
**** Work Locations:  Dallas, TX or El Segundo, CA or Atlanta, GA
**** Summary**:

AT&T’s Marketing & Growth Organization delivers cutting-edge advertising that elevates AT&T’s historic brand and puts the customer at the forefront of everything we do. The Research, Analytics and Insights team is looking for an experienced marketing professional to join our Advertising and Messaging group to support decision making through strong research programs.  This market research and analysis role will gather data and conduct research to assess the impact of marketing in the retail space to support the evolution of AT&T’s marketing and digital strategies.  

In addition to this, this role will be responsible for partnering with our B2B marketing and creative teams to provide measurement and evaluation of Business-focused marketing efforts. The analyst should have diverse experience with research programs, data analysis, and be able to collaborate with other team members to curate and develop story-driven insights to inform the business.
** Overview of Role:
** Design, Manage and Optimize Retail research tools to guide Retail experience and marketing decision-making. Support advertising measurement for the B2B Marketing Team. Manage and deploy studies leveraging trusted vendor partners and tools.  Contribute to holistic advertising insights alongside team members conducting messaging, creative, and in-market advertising tracking programs.
* Retail Tracking  – an ongoing program measuring the impact of in-store signage and device partnerships to improve the overall impact of retail assets
* Custom Retail Research –  custom studies that deep dive into the impact of retail marketing executions, such as shop-alongs, pre-post quantitative, or virtual store testing.
* B2B Advertising Measurement –  message testing and copy testing targeting our B2B audiences, primarily in service of improving creative strength
** Responsibilities**:
* Lead the end-to-end management of the Retail Tracking program, ensuring robust methodologies, timely execution, and actionable insights
* Design, manage, and deploy custom research with speed and precision in partnership with trusted vendors
* Possess expert knowledge within the marketing research field (both qualitative and quantitative approaches, sampling, and data analysis) and the ability to integrate critical information from many diverse areas.
* Ensure high-quality data collection, analysis, and synthesis, leveraging a wide range of best-in-class market research and advanced analytics techniques
* Translate raw data into meaningful insights, crafting compelling narratives that drive business impact. Prepare presentation materials with clear reports, charts, tables, and other visual aids to support findings. Present findings to stakeholders in a persuasive, passionate, and articulate manner.
*…