International Brand Mgr

Yuba City Corporate
901 N. Walton Avenue
Yuba City, CA 95993, USA

Yuba City Corporate
901 N. Walton Avenue
Yuba City, CA 95993, USA

The International Brand Manager is responsible for leading the development and execution of brand, product, and commercial marketing strategies across Sunsweet's international business. This role works closely with international sales teams, distributors, regional partners, and cross-functional stakeholders to drive profitable growth, strengthen brand equity, and expand market presence across global markets.

The position serves as the primary marketing lead for international markets, translating consumer insights, category trends, and business objectives into actionable strategies that support revenue growth, market expansion, and enhanced distributor engagement. The International Brand Manager ensures Sunsweet maintains a consistent global brand identity while adapting programs, communications, and product offerings to local market needs.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The following duties are normal for this position. These are not to be construed as exclusive or all-inclusive. Other related duties may be required and assigned.

• Develop and execute annual international marketing plans aligned with corporate growth objectives.
• Identify market-specific growth strategies and tactics that drive brand relevance, household penetration, and market expansion.
• Ensure global brand standards are consistently communicated and implemented across international markets.
• Partner with distributors, regional agencies, and local stakeholders to adapt and execute marketing programs while maintaining brand integrity.
• Support long-term strategic planning, market prioritization, and international portfolio development.
• Support global retail product management, providing P&L analysis, forecasting and packaging coordination.
• Manage international trade fund programs to maximize marketing reach, identifying opportunities to support market expansion and innovation.
• Analyze global market trends, consumer behaviors, category dynamics, and competitive activity to identify growth opportunities.
• Conduct and manage regional consumer research to understand motivations, purchase drivers, and emerging needs.
• Develop fact-based recommendations for product positioning, messaging, packaging, and communication strategies.
• Perform competitive landscape assessments to identify opportunities, threats, and whitespace innovation opportunities.
• Leverage syndicated data, retail analytics, shipment trends, and consumer research to support decision-making.
• Plan, develop, and oversee integrated multi-channel marketing campaigns, including digital, social media, public relations, events, trade marketing, and customer activation programs.
• Coordinate global campaign initiatives and facilitate regional adaptations to maximize local market effectiveness.
• Lead new product launches and commercialization efforts across multiple countries and regions.
• Collaborate with innovation, R&D, sales, and supply chain teams to support product pipeline planning and launch readiness.
• Track campaign performance and optimize programs based on ROI and market feedback.
• Partner closely with International Sales, Supply Chain, Procurement, Finance, Regulatory Affairs, and R&D to support successful business execution.
• Assist in demand forecasting and communicate changes in product demand or market requirements.
• Conduct profitability analysis of product portfolios, innovation projects, and market opportunities.
• Coordinate activities with international agencies, distributors, brokers, and strategic partners.
• Support distributor relationship management efforts, ensuring Sunsweet remains a preferred and strategically aligned supplier.
• Participate in distributor business reviews and development of joint business plans.
• Manage process to monitor and communicate internally on regulatory changes impacting international product portfolio
• Develop and manage international marketing budgets and annual spending plans.
• Allocate resources across markets, campaigns, and strategic initiatives to maximize return on investment.
• Monitor and report marketing expenditures against budget objectives.
• Forecast marketing investments, promotional funding requirements, and expected returns.
• Manage international trade development programs, including USDA Market Access Program (MAP), WUSATA, and other funding opportunities to maximize marketing impact.
• Ensure all marketing materials, product claims, packaging, and promotional activities comply with local regulations and industry requirements.
• Partner with regulatory and legal teams to manage advertising standards, privacy regulations, labeling requirements, and import/export restrictions.
• Monitor evolving international trade, regulatory, and compliance requirements affecting marketing activities.
• Support market-specific product registration and commercialization requirements as needed.
• Establish and monitor key business performance indicators including sales growth,…