Marketing Specialist | B2B Technology | Industrial Networking

Marketing Specialist | B2B Technology | Industrial Networking

The Marketing Specialist - Critical Infrastructure Networking is a hands-on, execution-focused role responsible for developing and executing integrated marketing programs that drive awareness, engagement, and lead generation for Phoenix Contact's industrial networking, connectivity, and communications solutions across

• Support marketing initiatives that promote industrial networking and communications solutions across Transportation, Energy, and Public Safety markets.
• Support the development and execution of marketing campaigns targeted to priority applications and market segments.
• Develop customer-focused marketing content, including solution overviews, web content, application stories, case studies, blogs, and promotional materials.
• Own and manage website content, including product pages, solution pages, and landing pages, using CMS (Drupal); apply basic HTML/CSS as needed to ensure accuracy and optimization.
• Support SEO and digital marketing initiatives through content optimization, landing page creation, performance tracking, and continuous improvement activities.
• Develop and execute digital marketing campaigns, including email marketing, lead nurturing programs, and marketing automation initiatives using Salesforce Marketing Cloud Account Engagement (Pardot).
• Create and produce digital and visual marketing assets, including graphics, presentations, videos, social media content, and campaign materials using Adobe Creative Suite.
• Support the creation of marketing communications materials, collateral, presentations, and promotional content in collaboration with Product Management and Sales teams.
• Coordinate and execute marketing campaigns, product introduction activities, promotional programs, and customer engagement initiatives aligned with commercial objectives.
• Identify gaps in marketing content, communications, campaigns, or digital experiences and proactively develop solutions to improve effectiveness and customer engagement.
• Monitor campaign, website, and digital marketing performance metrics; recommend optimizations to improve engagement, lead generation, and overall marketing effectiveness.
• Collaborate cross-functionally with Product Management, Sales, Engineering, and Marketing colleagues to ensure alignment and successful execution of marketing initiatives.
• Support planning and execution of trade shows and events, including booth coordination, event content, and integrated campaign support.
• Manage multiple projects and timelines simultaneously to ensure deliverables are completed accurately and on schedule.
• Demonstrate initiative by independently driving work forward while incorporating stakeholder feedback as appropriate.
• Take ownership of responsibilities by following through on commitments and demonstrating accountability for results.
• Other duties as assigned by manager.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Experience in marketing communications, integrated marketing, digital marketing, content marketing, or campaign execution within a B2B environment.
• Strong ability to communicate technical concepts through clear, concise, customer-focused marketing content.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, or similar tools) for content and asset creation.
• Experience with content management systems (preferably Drupal) and website administration.
• Working knowledge of SEO, digital analytics, campaign reporting, and marketing performance measurement.
• Experience with marketing automation platforms (e.g., Pardot) preferred.
• Familiarity with HTML and CSS preferred.
• Familiarity with industrial networking, ethernet switches, cellular routers, and/or wireless communications preferred.
• Proficiency in Microsoft Office (PowerPoint, Word, Excel).
• Excellent written, verbal, organizational, and project management skills.
• Exposure to Transportation, Energy, or Public Safety markets.
• Exposure to industrial networking or communications technologies.
• Experience supporting marketing campaigns, product introduction activities, events, or promotional programs.
• Experience developing digital, web, email, social media, or integrated marketing content.
• Familiarity with digital marketing channels, marketing automation, content management systems, and campaign analytics.
• Phoenix Contact offers a generous benefits package that includes medical, dental, and vision coverage, 401k matching, and a generous time off package. There are also a wide variety of additional benefits available including 16 weeks fully paid maternity leave & 10 weeks fully paid paternity leave, life insurance, short & long-term disability, tuition assistance, and more! Base salary: $79,000 - $119,000.
  
  Compensation information is made available in good faith. Phoenix Contact USA reserves the right to adjust ranges based on candidate’s experience, location and internal & external equity.