Director, Marketing - Cooked Perfect Brands

This role will initially be based in our Needham, MA office. In mid-late August of 2026, the position will transition to our Norwood, MA location and will follow our Hybrid Work Schedule

Pay Range: $ - $ annually (based on experience and qualifications)

The Director of Cooked Perfect Brands is responsible for leading the long-term vision, growth strategy, and business performance of the Cooked Perfect portfolio. This role serves as the strategic leader for the brand, overseeing core business growth while driving expansion into new platforms, occasions, and product categories under the Cooked Perfect brand umbrella.

This leader will shape the future of Cooked Perfect by building a scalable innovation pipeline that expands beyond the current portfolio into adjacent protein-forward meal and snacking platforms.

This role requires a highly strategic, digitally savvy marketer with a proven track recordof building brands, driving profitable growth, and leading innovation in consumer-packaged goods. The ideal candidate is a strong player/coach ,capable of setting strategic direction while also rolling up their sleeves to lead execution, problem solve cross-functionally, andoperateeffectively within a lean, high-growth environment.

• Own the long-term Cooked Perfect brand vision and growth strategy
• Drive household penetration, purchase frequency, distribution, and brand equity growth
• Lead portfolio architecture, positioning, and expansion strategies across retail, club, food service, and e-commerce channels
• Ensure consistent, compelling brand storytelling across all consumer and customer touchpoints
• Evolve and scale the Cooked Perfect brand platform to support both core business growth and future innovation expansion
• Identify opportunities to strengthen the brand’s role across multiple meal occasions and consumer need states

• Lead strategic initiatives that unlock new business opportunities and future growth platforms
• Identifywhitespace opportunities across channels, categories, and consumer occasions
• Develop scalable growth strategies aligned with enterprise priorities and long-range planning objectives
• Drive annual business planning processes including OGSM, AOP, and long-range planning
• Serve as a strategic thought partner to executive leadership and cross-functional stakeholders

• Lead the long-term innovation vision and pipeline strategy for the Cooked Perfect portfolio
• Build and manage a balanced innovation roadmap including core renovation, adjacent expansion, and future growth platforms
• Drive consumer-led innovation strategy grounded in evolving meal behaviors, convenience trends, and protein consumption occasions
• Partner closely with R&D, Commercialization, Operations, and Sales to bring innovation concepts to market successfully
• Ensure innovation initiativesalignwith brand positioning, operational capabilities, and financial growth objectives
• Foster a culture of innovation, agility, and continuous improvement across the organization

• Develop deep consumer, shopper, and customer understanding through Circana/IRI, panel data, social listening, digital analytics, and primary research
• Translate insights into actionable growth strategies and innovation opportunities
  
  Identify emerging trends in convenience, meal solutions, protein consumption, and digital commerce
• Ensure all marketing and innovation effortsremainhighly consumer relevant and insight driven

• Lead the evolution of Cooked Perfect’s omnichannel marketing strategy across retail, e-commerce, shopper, and digital ecosystems
• Drive digital innovation through performance marketing, retail media, social commerce, creator partnerships, and content strategy
• Build scalable digital capabilitiesleveragingplatforms such as Instacart, Amazon, Tik Tok, You Tube, Instagram, Reddit, and emerging channels
• Optimizemedia investment and marketing mix to maximize ROI, household penetration, and repeat purchase

• Oversee GTM strategies for core business, innovation launches, and brand expansion initiatives
• Ensure…