VP of Marketing

Role: VP of Marketing

Location: Remote (US)

Hours: Full Time

The Role

Founded on the principle of democratizing access — first to music in 1999, now to creative expertise — Napster has consistently been at the forefront of transformational technology shifts that expand markets and empower users. The company's latest platform turns passive consumers into active creators, providing the interface layer between foundation AI models and human creativity. For more information, visit

Reporting to the Global Head of Communications, the VP of Marketing will operate as a strong, senior partner and will build and own demand generation, marketing operations, and brand execution and performance from the ground up. This is a senior marketing leader who owns the revenue side of marketing end to end: pipeline as a number you answer for, not a contribution to someone else s.

• Own and evolve go-to-market strategy for Napster s product suite, with a strong focus on B2B enterprise.
• Run account-based demand generation into named enterprise targets, feeding the sales team and the Microsoft channel.
• Own marketing operations, martech, attribution, and reporting across sourced, influenced, and accelerated pipeline.
• Own the demand-side content system: market POV, SEO/GEO search demand, account nurture, and top-of-funnel programs that compound over time.
• Own email marketing — landing the right message with the right person at the right time.

• Build brand strategy and the campaigns that carry it — public brand moments, sponsor ships, out-of-home.
• Own performance marketing and the owned channels.
• Build a paid strategy spanning social, OOH, search, digital, and traditional media.
• Work closely with Communications so campaigns, PR moments, executive visibility, and owned channels reinforce one story.

• Bring structure and process to ambiguous, fast-moving initiatives — comfortable inheriting a mess and cleaning it up.
• Build a small, high-output team; lean on systems and AI before headcount.
• Use agencies as leverage on a strong internal core, not a substitute for owning strategy or the number.

• Documented go-to-market plans for new and existing products
• Defined ICPs and early customer pilots or case studies
• Account-based demand-gen and performance marketing programs with clear reporting on sourced and influenced pipeline

This person defines what marketing means operationally at Napster — building the go-to-market, demand-gen, and brand engine largely from scratch, and turning market attention into enterprise pipeline.

• 8+ years of relevant marketing experience spanning demand generation, marketing operations, and brand — ideally in enterprise B2B software with marketing accountable for pipeline.
• Proven experience developing and rolling out go-to-market plans for B2B enterprise products, and marketing through a major channel partner (Microsoft co-sell experience a strong plus).
• Experience working in both startup and larger, established corporate marketing organizations.
• Tech or SaaS industry experience strongly preferred; AI industry experience a significant plus.
• Exceptional operational rigor — able to bring structure to ambiguous, fast-changing situations.
• Outstanding communication skills and the confidence to align competing stakeholders and strong personalities, in plain language free of unnecessary jargon.
• Fluency in the AI category: you understand why enterprise AI deals stall (security review, unclear ROI, pilot theater, integration burden, governance questions) and can turn that skepticism into proof and a story Microsoft sellers and enterprise customers can defend.
• Low ego, collaborative by instinct — you build working rhythms across departments and functions so decisions move fast and the market sees one story.

• Hands-on experience using AI tools as part of your own marketing workflow.
• Experience reporting to or working closely under a CMO in a larger organization and are now ready to own a marketing function independently.

• Paid Time-Off:
  We offer flexible vacation time with 10 company holidays.
• Health Plans:
  W…