Portfolio Marketing Manager, Specialty Crops

Location:

US Arizona, US Arkansas, US US Fresno, US Georgia, US Idaho, US Illinois, US Indiana, US Iowa, US Kansas, US US US Michigan, US Minnesota, US Mississippi, US US Montana, US US New Mexico, US New York, US North Carolina, US US Ohio, US Oregon, US US South Carolina, US South Dakota, US Tennessee, US Texas, US Utah, US US Washington, US Wisconsin, US

Rovensa Next is the Rovensa Group’s global business unit, specialising in biosolutions for agriculture.
It is made up of twelve pioneering Rovensa Group companies:
Agrichembio, Agro-K, Agrotecnología, Cosmocel, Idai Nature, Microquimica, MIP Agro, Oro Agri, OGT, Rodel, SDP and Tradecorp, with a consolidated background in sustainable crop nutrition and biocontrol management.
Rovensa Next combines local technical knowledge, innovation and teams that work alongside farmers and distributors in the field to solve their sustainability challenges, backed by the global expertise and leadership of the Rovensa Group. It is aimed to shape a sustainable future for agriculture and drive its biotransformation.
When you join Rovensa Next you are not just joining a dynamic team of people gearing up to create a sustainable future – you are joining a team that is intent on making it a reality.

Let’s grow greener!

The Portfolio Marketing Manager, Specialty Crops leads marketing strategy and commercial execution for Rovensa Next's specialty crop portfolio, including adjuvants, biostimulants, and nutritional products serving tree nut, fruit, vegetable, and vine crop markets across the U.S. and Canada.

This role serves as the primary marketing and commercial liaison between growers, Pest Control Advisors (PCAs), distributors, and internal teams. The Product Marketing Manager is responsible for developing differentiated product positioning, translating technical and performance data into compelling marketing messages, and driving go-to-market strategies that support growth, customer adoption, and market share expansion in competitive specialty crop segments.

Working closely with Marketing, Technical & Development, Key Account Management, and Regional Commercial teams, this position helps align product performance, market needs, and commercial objectives to deliver business results. The Product Marketing Manager reports to the North America Director of Marketing.

• Lead marketing strategy and commercial execution for Rovensa Next's specialty crop portfolio, including adjuvants, biostimulants, and nutritional products across tree nuts, fruit, vegetables, and vine crops in the U.S. and Canada.
• Develop and execute portfolio growth strategies that protect and expand market share in mature, highly competitive, and price-sensitive product categories.
• Identify portfolio expansion opportunities through market analysis, customer insights, and assessment of emerging grower needs.
• Monitor specialty crop acreage trends, crop economics, and category dynamics to optimize portfolio focus and marketing investment allocation.
• Partner closely with Marketing, Technical, Development, and Commercial teams to translate scientific, efficacy, and performance data into compelling, credible, and differentiated product claims.
• Develop product positioning and value propositions tailored to growers, Pest Control Advisors (PCAs), distributors, and retail channel partners.
• Ensure all marketing claims are technically sound, commercially relevant, and aligned with regulatory and stewardship requirements.
• Establish positioning strategies addressing key specialty crop challenges, including water scarcity, drought, heat stress, pest pressure, and other environmental stresses.

• Build and execute annual go-to-market plans aligned to crop cycles, purchasing windows, and channel priorities.
• Create and maintain marketing collateral, sales tools, technical communications, digital assets, and campaign materials that support commercial objectives.
• Collaborate with agencies and internal stakeholders to ensure consistent messaging and brand execution across channels.
• Support product launches, line extensions, and commercial initiatives that…