Healthcare Content & Marketing Lead

Shape the Future of Cancer Treatment at Luminate

Luminate is on a mission to change the way we experience cancer care. We design and build products and services that reduce the financial, physical, and time burdens of cancer treatment. Our programs include enabling cancer care at home and preventing the side effects of anti-cancer therapies, with several active clinical trials around the world.

This is a key patient-facing hire at a rapidly growing startup. You will have an opportunity to shape how Luminate communicates with oncology providers and health plans and gain first-hand insights into the growth of a start-up.
We offer a highly competitive salary and equity package, a flexible benefits package, alongside a company laptop, headphones, camera and teamwear.
We believe in quality of life in our products and for our people, offering flexible working hours and a generous vacation policy.

• Develop a communication strategy for provider and payer audiences by:
  • Interviewing patients, provider partners, and internal colleagues to understand the experiences, challenges, and results that best demonstrate the value of Luminate's programs.
  • Turning patient experiences, program results and market insights into clear and compelling pitch decks, executive memos, one-pagers, case studies, proposals, and other sales materials.
  • Building and maintaining a reusable library of member stories, provider perspectives, evidence, proof points, and approved messaging that can be tailored to different provider and payer audiences.
  • Developing and continuously improving our external messaging on our website and social media platforms to reflect our capabilities and our values.
  • Working with our Growth team to understand the questions and objections arising in partner discussions and continuously improving our commercial content in response.
• Generate inbound provider and payer partnership leads by driving Luminate’s content marketing and thought leadership strategies through:
  • Creating an editorial plan focused on the issues most relevant to oncology practices, health systems, and health plans.
  • Working with medical, pharmacy, operational, and commercial subject matter experts to develop articles, case studies, white papers, webinars, videos and other thought leadership content.
  • Owning the delivery of internally hosted marketing initiatives such as webinars or territory partner meetings from initial concept through speaker preparation, promotion, moderation, production, and follow-up.
  • Confidently hosting or moderating webinars and helping speakers translate technical subject matter into an engaging discussion.
  • Identifying opportunities for contributed articles, speaking engagements, podcasts, external collaborations, and other channels that can build Luminate's credibility.
  • Measuring the impact of this strategy through metrics such as target-account participation, engagement, and follow-up conversations, and defining the contribution of this strategy to commercial opportunities.
• Shape how Luminate showcases its brand at provider and payer conferences by:
  • Developing the narrative, messaging, presentations, booth content, collateral, and campaigns associated with each priority conference identified by the Growth team.
  • Co-ordinating speaking submissions and sponsorship opportunity selection with our Growth team.
  • Working with the Growth team to define target accounts, meeting objectives, and pre- and post-conference engagement plans.
  • Managing conference vendors and logistics where required and assessing performance through target-account engagement, meetings generated, speaking opportunities, commercial follow-up, and influenced pipeline.
• Support patient communication activities by:
  • Developing welcome materials for patients that explain Luminate’s services, values, and commitment to quality.
  • Creating or reviewing patient-facing materials that provider partners use to explain Luminate's services.
  • Supporting the development of co-branded content while ensuring it is clear, empathetic, clinically appropriate, and consistent with Luminate's brand.

• Creative: A creative…